Senior Manager, Ecommerce Analytics

Carnival Corporation • Miami, FL

5d • Hybrid

About The Position

The Senior Manager, E-Commerce Analytics is responsible for leading the
analytics function for the E-Commerce product management organization, and
oversseeing all aspects of data analysis and reporting related to the performance
of Carnival.com. Specifically, the person in this role will lead our overall
strategy for site analytics (e.g., measurement approach, KPIs, tools and tech
stack); site performance analysis (i.e. purchase funnel); testing programs
including A/B and UAT; reporting and score carding; and vendor relationships.
This role will also place a critical importance on building relationships,
working closely with the Product Management team, the core Carnival Business
Intelligence group, and the respective analytics teams in the CRM and Marketing
organizations. The ideal candidate should have a deep knowledge of managing
large data sets, performing statistical analyses, and hands-on experience with
SQL, Tableau, and GA4.

Requirements

• 8 years of e-commerce analytics and measurement experience
• Demonstrated history of leading and delivering successful e-commerce strategies and ongoing analysis
• Bachelor's Degree in Marketing, Statistics, Finance, Information Management or Business- related fields
• Hands-on, practical experience with SAS or SQL, including and not limited to SAS Macro programming, Proc SQL, and SAS. Must be proficient in Tableau. Must be proficient in Google Analytics (GA4) and Looker Studio. Familiarity with Optimizely or other testing software. Experience with UAT software and processes (e.g., UserTesting). Solid understanding of foundational and advanced statistical methods is required.

Nice To Haves

• Travel or retail e-commerce experience preferred but not required
• Master’s degree in analytics, business, marketing, or a related field preferred.

Responsibilities

• Analysis:  Leverage advanced analytics to identify trends, opportunities for growth, and areas for improvement. This includes gathering insights, making informed recommendations, and determining the business value of current or future enhancements to the site.
• Strategy:  Develop and implement our overall analytics strategy with dual goals of driving bookings and improving the consumer experience. This may include developing new metrics, clarifying our analytics stack, putting new processes in place, or other steps based on the strategy that is recommended.
• Testing:  Oversee UAT and A/B testing processes to enhance the consumer experience and improve conversion rates. This includes providing strategic oversight for the team, analyzing results, and making data-backed recommendations for improvements.
• Reporting:  Deliver comprehensive reporting on key performance metrics to provide insights into the effectiveness of e-commerce strategies and initiatives. This includes creating detailed reports, dashboards, and visualizations that communicate the performance and impact of e-commerce activities.
• Team Management:  Lead and mentor indirect (and possibly direct) reports, fostering a collaborative and innovative environment. This involves setting clear goals, providing regular feedback, and supporting professional development.
• Relationships: Build and maintain strong relationships with cross-functional teams, including CRM, content, loyalty, marketing, business intelligence, and IT. Work together with analytical counterparts to drive alignment and ensuring that analytics initiatives achieve our broader business goals.

Benefits

• Health Benefits: Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: 401(k) plan that includes a company match Employee Stock Purchase plan
• Paid Time Off Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
• Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site Fitness center at our Miami campus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level