Senior Manager, Digital Strategy - Basket Building (Sam's Club)

Walmart • Bentonville, AR

19h • Onsite

About The Position

We are seeking a Senior Manager of Basket Building to drive increases in Average Order Size (AOS) and Average Order Value (AOV) across Sam’s Club eCommerce. This leader will own the strategy and execution of initiatives that encourage members to add more items to their carts, increase basket value, and improve overall shopping efficiency.

Requirements

• 6–10+ years in eCommerce, digital product, merchandising, or growth roles
• Proven track record of driving revenue growth through basket optimization or similar levers
• Strong analytical skills with experience using data to inform decisions
• Experience leading cross-functional initiatives in a matrixed organization
• Ability to influence without authority and operate at both strategic and tactical levels
• Familiarity with experimentation frameworks and A/B testing
• Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.

Nice To Haves

• Experience in retail or membership-based business models
• Background in personalization, recommendations, or pricing strategy
• MBA or equivalent experience
• Communications, Communications - Social Media, Marketing, Walmart, Web Media Strategy

Responsibilities

• Own end-to-end strategy to increase AOS and AOV across digital channels
• Identify and scale high-impact basket-building tactics (e.g., cross-sell, upsell, bundles, subscriptions, thresholds)
• Partner closely with Product, Merchandising, Marketing, and Data Science to deliver cohesive experiences
• Leverage data to identify member behavior patterns and unlock incremental basket growth opportunities
• Define, test, and optimize site experiences (PDP, cart, checkout, post-purchase)
• Build and prioritize a roadmap of experiments with clear success metrics
• Drive alignment across senior stakeholders and influence roadmap prioritization
• Monitor performance and report on key KPIs, including AOS, AOV, attach rates, and conversion impact

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior