(USA) Senior Manager, Digital Media
About The Position
The Senior Manager, Digital Media (SEO, AEO, and Affiliates) will lead Walmart Business’s strategy and execution across traditional search, AI-powered discovery, and affiliate marketing. This role owns technical SEO roadmaps, AEO experimentations, affiliate growth, performance measurement, and scalable optimization across a complex ecommerce ecosystem. Working closely with Product, Engineering, Analytics, Content, Marketing, and Merchandising, this leader will identify growth opportunities, translate insights into actionable requirements, and drive implementation. The ideal candidate combines deep technical expertise, analytical rigor, strong cross-functional influence, and the ability to manage agency and vendor partners while communicating business impact to senior stakeholders. The Walmart Business Growth Marketing team drives a distinctive B2B commerce experience that supports organizations in optimizing their operations. Combining Walmart’s extensive scale, assortment, technology, and operational strengths with agile innovation, the team focuses on customer insights, product, technology, analytics, and content strategy. They accelerate customer discovery, acquisition, engagement, and long-term value across multiple channels, including AI-enhanced search. Emphasizing a test-and-learn approach and strong cross-functional collaboration, the team is dedicated to developing scalable solutions that generate significant customer and business outcomes.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
- 6 years' experience in Marketing, Business Administration, or related field.
Nice To Haves
- Digital marketing (for example, affiliate marketing, display advertising)
- Leading a cross-functional team
- Masters: Business Administration
Responsibilities
- Lead Walmart Business’s AEO and technical SEO strategy across traditional and AI-powered search.
- Run experiments that improve discoverability and qualified traffic.
- Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
- Identify technical opportunities, define business requirements, and guide implementation.
- Establish KPIs, measurement frameworks, and reporting to demonstrate business impact.
- Manage agency and vendor partners to ensure high-quality execution.
- Communicate insights, progress, and recommendations to senior leadership.
- Monitor evolving search behaviors, technologies, and platform changes to identify new growth opportunities.
- Own the AEO, technical SEO strategy, and affiliate marketing for Walmart Business.
- Develop roadmaps and prioritize initiatives that increase search visibility, qualified traffic, and customer acquisition.
- Lead technical audits, experimentation, and performance optimization across traditional and AI-powered search.
- Translate insights into clear business and technical requirements.
- Establish KPIs, measurement frameworks, and executive reporting.
- Monitor emerging search trends and identify new growth opportunities.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement
- Jury duty
- Voting
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
