Senior Digital Media Advisor

Third Way•Washington, DC

7d•Hybrid

About The Position

Third Way is a national think tank and advocacy organization that champions moderate policy and political ideas. Since our founding in 2005, we have served as a critical bulwark against political extremism by advancing values-driven, reform-oriented solutions on the defining issues of our time. Our work is grounded in the mainstream American values of opportunity, freedom, security, and democratic capitalism, and we advocate for the vital center across seven major areas: climate and energy, economy, education, health care, national security, politics, and social policy. Third is looking for a Senior Digital Media Advisor to manage Third Way’s social media strategy and platforms as a means to participate in the political conversation, interact with journalists and influencers, and to promote Third Way’s views, campaigns, and products. This role will have a big impact in national politics including the race for the White House, elevating a generation of center-left leaders, building durable majorities in Congress, and bolstering the broader moderate movement. The Senior Digital Media Advisor is ideal for someone who is highly creative, able to identify openings in national political and policy conversations and can create engaging content using basic design and video editing tools.

Requirements

An undergraduate degree in a relevant field plus 3-5 years relevant work experience in US government, on a political campaign, as a journalist, or in the private sector.
An understanding of US politics and its major Democratic players
Video editing and design skills are highly desired
A solid grasp of online culture and norms and excellent judgment on which norms and language are a good fit for the organization
A demonstrated ability to write accurate, pithy, culturally relevant content for a wide audience
Passion for creative storytelling
Experience interacting with and responding to high impact organizations and leaders on social media
Familiarity with paid advertising on social platforms
Comfort working in digital platforms and programs potentially including the Adobe suite, Canva, and Snapstream

Nice To Haves

Video editing and design skills

Responsibilities

Drafting timely, creative digital content on Third Way’s political narrative and policy products
Preparing the strategy for Third Way’s digital communications outreach in collaboration with the Deputy Director of Marketing and manages the development and execution of tactics to implement that strategy and monitor the progress
Developing Third Way’s year-round advertising plan across platforms in partnership with the Deputy Director of Marketing. Oversees the execution, monitors and proposes adjustments where necessary to ensure the success of the plan
Leading topic specific, multi-platform digital campaigns as assigned
Partnering with Third Way communications staff and program staff on digital campaign plans for paid advertisements, drafting copy, preparing audience targets, proposing and collaborating on creative development, and monitoring their progress
Identifying opportunities for the Third Way handle and other organizational accounts and spokespeople to engage in the political conversation online and build relationships with influential people and groups
Monitoring important digital conversations for Third Way’s engagement and flags opportunities for relevant senior leaders
Pitching and executing digital content in a variety of mediums (eg. video, graphics, tweet threads)
Tracking and monitoring Third Way’s brand performance and the progress toward our digital objectives
Collaborating with Third Way teams to help plan and execute digital content for events and product roll-outs
Advising and training Third Way staff and programs on best practices for the platforms and digital communications
May supervisor staff
Performing other duties as assigned