(USA) Senior Manager, Digital Media - CRM Operations

Walmart•San Bruno, CA

3d•Onsite

About The Position

The Senior Manager, Digital Media, leads the development and execution of digital media campaigns and initiatives to enhance operational performance and customer engagement. This role involves managing multiple projects, optimizing processes, and driving continuous improvement through campaign complexities and operational enhancement, and collaboration with cross-functional teams. The position requires strong leadership in mentoring associates, fostering a high-performing environment, and ensuring compliance with company policies and standards. By aligning digital strategies with business objectives, the Senior Manager supports sustainable growth and delivers measurable results that advance the company’s mission and values. The CRM Operations team supports the development and execution of marketing campaigns across channels, including email, push notifications, and in-app messaging. The team collaborates with partners including CRM and Lifecycle, Retail Marketing, W+, Walmart Business teams to deliver end-to-end campaign management. Responsibilities include requirements and data discovery, audience management, and process improvement. The team launches thousands of campaigns annually, sending billions of messages. Leading platform innovation for the CRM and Lifecycle team with AI, the team works closely with global partners to enhance marketing strategies, personalization, and operational efficiency, driving continuous growth and impactful customer engagement.

Requirements

Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations to drive business growth.
Strong skills in team, operations, and process management to optimize media performance.
Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management.
Experience managing complex projects with effective decision making and process improvement capabilities.
Proficiency in customer relationship management, CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC), and collaboration with cross-functional partners.
Adaptability to evolving business needs and commitment to continuous learning and operational excellence.
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Nice To Haves

Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team

Responsibilities

Lead the execution of digital media strategies by developing and communicating business plans aligned with operational priorities.
Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and compliance with regulations.
Mentor and develop team members through coaching, performance evaluations, and recognition to build a high-performing environment.
Analyze data and metrics to evaluate campaign effectiveness, identify improvement opportunities, and implement quality enhancement processes.
Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations.
Promote adherence to company policies, ethical standards, and operational excellence across all activities.

Benefits

Competitive pay
Performance-based bonus awards
Medical coverage
Vision coverage
Dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement
Jury duty
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
Walmart-paid education benefit program (Live Better U) for full-time and part-time associates