Senior Manager, Digital Insights & Analytics

Edgewell Personal Care Brands, LLC•Shelton, CT

35d•Hybrid

About The Position

The Senior Manager, Digital Insights & Analytics plays a critical role in shaping business strategy by leveraging digital, social, and eCommerce data to uncover actionable insights and growth opportunities across Edgewell’s portfolio. This role goes beyond reporting to translate complex digital signals into strategic direction, influencing category strategy, brand growth, innovation, and commercialization decisions. The ideal candidate combines deep functional expertise in digital analytics with a strong business mindset, bringing a point of view grounded in data while collaborating cross-functionally to drive impact.

Requirements

Bachelor’s degree required; advanced degree preferred
8+ years of experience in Digital, Social, eCommerce Insights & Analytics, or related strategic roles preferably in a CPG company
Proven ability to leverage digital data to influence business strategy and drive measurable outcomes, including ratings & reviews, search trends, social listening, and eCommerce analytics
Demonstrated ability to translate complex data into clear, strategic recommendations
Strong stakeholder management and influencing skills, with the ability to confidently bring a data-driven point of view and collaborate effectively to shape cross-functional and senior leadership decision-making.
Demonstrates ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” backed up by insight and analytics and influence key stakeholders.
Advanced proficiency in leading digital analytics platforms, including Black Swan Data, Revuze, Synthesio, Sprinklr, Stackline, Profitero, and eCommerce measurement tools like Stackline, Profitero, CommerceIQ
Working knowledge of POS and panel data sources (e.g., Nielsen, Circana, Numerator) and ability to integrate them with digital insights

Responsibilities

Lead and own the analysis and translation of digital data sources (e.g., ratings & reviews, search trends, e-commerce analytics, digital shelf performance) into strategic consumer insights and growth opportunities, partnering closely with Consumer Insights leads and cross-functional teams to drive clear business action.
Synthesize insights across multiple digital platforms to identify emerging trends, unmet needs, and growth opportunities.
Partner with consumer insights leads, brand, category, and e-commerce teams to inform innovation, renovation, positioning, and portfolio decisions.
Lead relationships with external digital insights and analytics partners (e.g., Black Swan Data, Revuze, Stackline), including briefing, oversight, and delivery of actionable outputs.
Ensure digital insights are integrated with broader consumer learning and category understanding.
Develop clear, compelling insight stories that drive alignment and action across the organization.
Continuously evolve digital insight capabilities, tools, and ways of working.