Senior Manager, Digital Fundraising

National Geographic Society•Washington, DC

1d•Remote

About The Position

The Senior Manager, Digital Fundraising manages the National Geographic Society Advancement team’s digital fundraising program to meet revenue goals across mobile, email, web, digital advertising, and other digital channels. The role focuses on acquiring, retaining, and reactivating membership-level and mid-level donors, while helping steward and inspire current donors. It works closely with internal Society teams, NGP/Disney partners, and external vendors to develop and optimize fundraising campaigns and donor engagement strategies. The position leads digital fundraising planning and execution, including a text-to-give program; develops online stewardship and cultivation plans; analyzes campaign performance and manages testing; and oversees digital fundraising collateral and the online donation experience. The role has no direct reports and performs other duties as assigned.

Requirements

At least 7 years of digital marketing or fundraising experience, with demonstrated expertise in current and emerging digital fundraising and constituent engagement trends.
Proven donor/member strategy and communications skills, including experience creating effective digital fundraising and omnichannel campaigns.
Experience managing and scaling text-to-give fundraising programs.
Bachelor’s degree preferred.
Innovative approach and willingness to take risks while protecting the brand.
Ability to use data strategically to increase results.
Strong fundraising writing and content-development skills for mobile, email, websites, digital ads, and/or social media.
Strong project management skills; detail-oriented, highly organized, and able to manage multiple projects simultaneously.
Ability to work independently and collaboratively in a goal- and deadline-oriented team environment.
Service- and solutions-oriented approach, with strong relationship management and interpersonal skills.
Strong analytical skills, including gathering and analyzing information and developing recommendations for action.
Good judgment and ability to work with minimal instruction and supervision when necessary.
Ability to maintain high standards of confidentiality and professional integrity.
Competency in word processing, spreadsheet, and presentation software such as MS Office or Google Workspace.
Legally authorized to work in the United States; the position is not eligible for visa sponsorship.

Nice To Haves

Familiarity with Raiser’s Edge, Engaging Networks, Mobile Commons, Salesforce Marketing Cloud, or other fundraising and SMS platforms, CRMs, or databases.
Familiarity with BlueConic, Salesforce Nonprofit Cloud, or other customer data platforms.
Familiarity with Monday.com or similar project management platforms.
Experience working for or with external consultants.
Ability to relate to people of diverse backgrounds, training, and experience.
Growth mindset and high emotional intelligence.

Responsibilities

Project manage the digital fundraising program in support of lead generation, donor acquisition, retention, and reactivation goals.
Lead development of a full-scale text-to-give fundraising program.
Serve as the lead digital fundraising liaison with internal enterprise-wide partners, NGP teams, and external vendors to develop, implement, and optimize digital campaigns.
Partner with internal teams to develop strategic digital plans that support fundraising, stewardship, donor goals, and revenue goals.
Collaborate with AGM channel and program leads on the annual digital calendar and strategies for member communications and digital acquisition through display advertising, email, SMS, third-party promotions, paid search, e-appends, and other digital channels.
Lead development of integrated digital campaign materials, including writing and designing content as needed.
Align and integrate digital strategies and tactics with print and other direct marketing campaigns across AGM and Advancement.
Collaborate with NGS Communications and marketing to ensure fundraising appeals align with Society priorities and brand requirements.
Research current and emerging fundraising technologies and recommend program innovations.
Support online stewardship and cultivation plans for donors and subscribers, including engagement emails, text broadcasts, personalized mid-level communications, e-newsletters, automated email/SMS journeys, and special announcements.
Manage integrated donor journeys that steward, retain, and upgrade supporters.
Manage digital engagement campaigns and broadcasts for other Advancement teams and donor or VIP audiences as needed.
Research and propose innovations in digital stewardship to deepen engagement with NGS’s mission.
Analyze digital fundraising campaign and digital presence effectiveness; help establish NGS benchmarks and compare performance with industry benchmarks.
Monitor and interpret KPIs, revenue and engagement data, trends, successes, and outcomes; share results and insights with colleagues.
Manage the testing plan and roadmap to optimize the digital fundraising program and meet revenue, engagement, and other goals.
Oversee tracking and reconciliation of gifts between systems with Gift Processing to ensure accurate data and adherence to donor intent.
Oversee audits and refreshes of digital fundraising collateral and evergreen content.
Oversee, update, and optimize digital acquisition and opt-in landing pages, including recommending and implementing improvements.
Partner with Advancement Operations and external vendors to use existing and new functionality to enhance the digital fundraising program and user experience.
Perform other duties as assigned.

Benefits

Medical insurance
Dental insurance
Vision insurance
Wellness program
401(k) retirement savings plan with matching contributions after 6 months of employment
Flexible paid time off, including up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated)
10 days of sick leave
12 paid holidays
Paid winter break between December 25 and 31, subject to role requirements
Paid parental leave
Adoption and surrogacy expense reimbursement
Fertility benefits
Learning and development opportunities
Lifestyle Spending Account
Pet adoption assistance
Pet insurance
Pre-tax transportation benefits with employer subsidy
Employer-paid life insurance
Disability benefit
National Geographic discounts and perks