Senior Manager, Digital Engagement Replacement
About The Position
Propeller is a full-service healthcare marketing agency focused on digital transformation, partnering with pharma and medtech clients to reimagine commercial growth. They leverage end-to-end capabilities in experience strategy, emerging tech, AI, creative, and client services. With 130 digital-native specialists and the support of the Omnicom Health ecosystem, Propeller combines scale with a culture of grit, passion, and authenticity. Headquartered in Summit, NJ, with global talent, they have been recognized as MM+M's Best Places to Work in 2025 and awarded by DigiDay for excellence in onboarding and as best workplaces for working parents. The agency seeks individuals who want to drive the future of healthcare marketing with progressive thinking and agility. The Senior Manager, Digital Engagement provides strategic leadership and operational oversight for digital engagement initiatives across multiple client accounts and channels. This role involves establishing best practices, leading high-performing teams, driving innovation in digital delivery, and ensuring clients' brand strategies are executed with excellence. The position requires a blend of deep digital expertise, leadership capabilities, fluency in AI-enabled platforms, and team management skills to enhance quality, efficiency, and measurable business impact.
Requirements
- 5-8 years of experience in digital engagement, digital strategy, digital operations, or related field
- Experience in healthcare, pharma, or medtech marketing
- Strong strategic thinking combined with project activation excellence
- Deep familiarity with digital channels, platforms, and emerging technologies
- Excellent communication and stakeholder management skills
- Ability to influence across organizational levels and manage competing priorities
- Leadership orientation: collaborative, solution-focused approach with the ability to inspire and motivate teams toward excellence
Nice To Haves
- Knowledge of AI applications in marketing and digital operations
- Experience with project management tools and platforms
- Track record of process improvement and operational innovation
Responsibilities
- Lead project execution efforts, implementing clients' brand strategies and digital best practices across all tactics (email, display, web, social, emerging platforms).
- Direct internal teams in the creation of innovative and strategic digital executions; provide oversight and quality assurance throughout asset creation including content, design, and development.
- Evaluate, create, train, and optimize team & client adoption of AI-tools; establish best practices and process improvements that scale.
- Direct project planning, MLR submission preparation, and delivery oversight; collaborate with account and project management teams to ensure alignment and on-time delivery.
- Liaise with media teams to manage timing, deliver creative handoffs, and communicate creative placements.
- Partner with Experience Strategy to drive performance analysis, establish KPIs, develop optimization recommendations, and build strategic insights that inform future campaign improvements.
- Serve as primary advisor to clients and internal stakeholders on digital best practices, and platform capabilities; provide strategic recommendations on complex projects and new opportunities.
- Lead process optimization initiatives, documenting and scaling best practices across the organization using AI-tools to improve efficiency, quality, and repeatability.
- Manage and cultivate strategic relationships with key clients, other agencies, and media partners; serve as escalation point for complex issues or opportunities.
- Contribute to client presentations, strategic planning sessions, and business reviews; effectively communicate digital insights, recommendations, and performance outcomes.
- Act as the first line of resourcing oversight for Digital Engagement on assigned brands, monitoring workload and team capacity to ensure quality and team wellbeing, and escalating as necessary to Digital engagement leaders.
- Foster a collaborative, high-performance culture.
- Mentor junior team members to foster career development within the team.
Benefits
- The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
