Senior Manager, Digital Commerce Intelligence Operations & Business Integration

Coca-Cola•Atlanta, GA

4d•Onsite

About The Position

The Coca-Cola Company is undergoing a significant digital transformation, aiming to become a more digital-first, data-driven enterprise to foster sustainable growth, accelerate market entry, and create new value streams. This evolution is driven by rapid technological advancements, data utilization, and AI, presenting an opportunity to reimagine core competitive advantages. Building on a modernized infrastructure, global digital experiences, and existing data capabilities, the company is shifting towards scaled, end-to-end impact on growth, productivity, and efficiency. This transition involves moving from an analog to a fully digitized world, powered by a digital growth engine that integrates data, technology, and AI into critical business domains. Success hinges on a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift towards experimentation, data and technology fluency, and seamless collaboration between business and digital teams. The Senior Manager, Digital Commerce Intelligence Operations & Business Integration is pivotal in this digital transformation by bridging measurement, insights, business operations, and commercial activation within Digital Commerce capabilities. This role is tasked with establishing and enhancing measurement frameworks to quantify the value of digital investments and ensuring these insights lead to tangible business outcomes through robust adoption, governance, and value realization practices. Operating within a product-centric digital ecosystem, the role collaborates with Commercial, Marketing, Product, Analytics, Technology, Bottler, and Digital Commerce teams to integrate signals from Digital Shelf, Food Service Aggregator (FSA), Retail Media, Search, Content, and performance metrics into actionable Commerce Intelligence. The position drives stakeholder alignment, implements scalable measurement and performance management approaches, and ensures intelligence is integrated into business decision-making and daily operations. Beyond insight generation, this role acts as a key business integrator, connecting strategy to execution across digital commerce initiatives. Through governance, capability adoption, transformation support, and operational management, the role ensures measurement capabilities deliver sustained business value, enhance organizational effectiveness, and support enterprise priorities for growth, productivity, and efficiency. This requires a blend of analytical expertise, business acumen, operational leadership, and stakeholder engagement to translate insights into actions that improve commercial performance, strengthen cross-functional collaboration, and accelerate Coca-Cola's digital growth agenda.

Requirements

Bachelor’s degree in Data Analytics, Business, Statistics, Computer Science, or a related field.
5+ years of experience in digital analytics, measurement, or insights roles within a data driven organization.
Proven experience designing and implementing measurement frameworks that link digital activities to business outcomes.
Strong proficiency in data analysis, visualization, and storytelling, with the ability to translate insights into actionable recommendations.
Experience working with digital platforms and tools, such as web analytics, customer data platforms, and business intelligence solutions.
Solid understanding of data modeling, data integration, and data quality management principles.
Experience working in product‑centric or agile environments, collaborating across business and technical teams.
Familiarity with artificial intelligence and advanced analytics techniques, including predictive modeling and automation.
Experience working in a product centric or agile environment with cross functional teams.
Strong stakeholder management and communication skills, with the ability to influence decision making without direct authority.
Demonstrated ability to manage multiple priorities and deliver high quality insights in a fast paced, evolving environment.
Commitment to continuous learning and staying current with emerging trends in digital measurement, analytics, and technology.
Experience leading cross-functional programs, change management initiatives, or large-scale capability adoption efforts.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Skills: Agile Methodology, Business Requirements, Collaborative Leadership, Communication, Computer Programming, Configuring (Inactive), Data Analysis, Financial Processing, Information Systems, Microsoft Office, Query Language, Software Development, Structured Query Language (SQL), Systems Analysis, Systems Development Lifecycle (SDLC), Troubleshooting, Waterfall Model, Workflow Management

Responsibilities

Integrate Digital Shelf, FSA, Retail Media, Search, Content & performance signals to generate Commerce Intelligence insights and actions.
Design and implement comprehensive digital measurement frameworks that align with enterprise digital transformation goals and product‑centric operating models.
Define key performance indicators and success metrics that quantify the impact of digital initiatives on growth, efficiency, and customer outcomes.
Partner across Commercial, Marketing, Bottler & Digital Commerce teams to connect insights with business actions and growth opportunities.
Partner with product teams to embed measurement and analytics into the lifecycle of digital products, enabling real‑time performance tracking and optimization.
Translate complex data into clear, actionable insights that inform decision‑making across business and digital stakeholders.
Leverage advanced analytics, including predictive modeling and artificial intelligence, to identify trends, opportunities, and risks across digital initiatives.
Enable integration of data from multiple sources, including customer interactions, digital platforms, and enterprise systems, to create a unified view of performance.
Drive adoption of standardized measurement practices, tools, and performance frameworks across teams to ensure consistency, scalability, and comparability of insights, while tracking adoption, value realization, and business impact to ensure measurement capabilities translate into measurable business outcomes.
Collaborate with global and regional stakeholders to ensure alignment of measurement approaches with enterprise standards and governance.
Support experimentation and test‑and‑learn approaches by designing and evaluating A/B tests and other performance experiments.
Continuously refine measurement strategies to reflect evolving business priorities, emerging technologies, and advancements in data capabilities.
Support governance forums, executive reporting, capability adoption and operational management across Digital Commerce measurement initiatives.
Lead cross-functional coordination, transformation tracking, and operational readiness activities to ensure successful adoption of Digital Commerce measurement and intelligence capabilities.