Senior Manager, Digital Advertising

Family First, Inc.•Tampa, FL

104d•Hybrid

About The Position

Family First is an educational nonprofit organization dedicated to strengthening families through digital content and resources. Our portfolio of brands—including All Pro Dad, iMOM, For Us Marriage, and Bible Book Club—reaches millions of families annually with content that inspires, educates, and encourages strong family relationships. We're seeking an experienced Senior Manager of Digital Advertising to lead our paid advertising strategy, marketing analytics infrastructure, and digital experience optimization across all Family First brands. Reporting to the CMO, you'll oversee digital advertising execution, provide strategic direction for our analytics function, and drive continuous improvement of our digital user experience.

Requirements

7-10 years of progressive digital marketing experience with expertise in paid advertising, analytics, and conversion optimization
Proven track record managing six-figure advertising budgets across Google Ads and Meta platforms with measurable ROI improvement
Strong proficiency in Google Analytics 4 and marketing analytics with ability to interpret data and guide strategic decisions
Demonstrated ability to lead cross-functional initiatives, manage agency relationships, and influence stakeholders
Excellent communication skills with ability to present complex insights to executive leadership

Nice To Haves

Experience in nonprofit sector or mission-driven organizations
Previous people management or team leadership experience
Google Ads and Meta Blueprint certifications
Background in user experience optimization and A/B testing methodologies

Responsibilities

Develop and oversee comprehensive paid digital strategies across Google Ads and Meta platforms, managing six-figure budget allocation, campaign optimization, and agency partnerships.
Provide strategic oversight for Family First's marketing analytics function, working with the analytics team to set measurement priorities, define frameworks, and translate insights into strategic recommendations for leadership.
Lead digital experience optimization efforts, collaborating with web development teams on conversion rate improvement, testing roadmaps, and ensuring alignment between acquisition channels and on-site experience.
This senior leadership role requires both strategic thinking and hands-on involvement in campaign execution.