Business Development Manager, Digital Advertising

The Banner•Baltimore, MD

1d•Onsite

About The Position

The Banner is looking for a Digital Advertising Business Development Manager to help grow its advertising business by identifying and developing new client opportunities. This role focuses on the early stages of the sales process, including researching prospective advertisers, conducting outbound outreach, qualifying leads, maintaining the CRM, and supporting Account Executives in building a strong pipeline. The position also involves strategic sales initiatives as directed by sales leadership. The Business Development Manager will collaborate closely with the sales team to identify businesses that can benefit from reaching The Banner's audience and initiate conversations leading to advertising partnerships. This is an opportunity for individuals who are curious, organized, persistent, and eager to build a career in advertising sales, media, or business development.

Requirements

Experience in media sales, business development, customer success, or another client-facing role.
Strong research skills and curiosity about businesses, industries, and prospective clients.
Comfort with outbound outreach by phone, email, LinkedIn, and other channels.
Clear written and verbal communication skills, with the ability to build professional relationships.
Excellent organization, follow-through, and attention to detail, especially when managing prospects, deadlines, CRM records, and sales materials.
A proactive, persistent, and resourceful approach to identifying opportunities.
A collaborative mindset, openness to coaching, and interest in advertising, digital media, local business, and The Banner’s mission.
Transferable skills, curiosity, and the motivation to develop a career in advertising sales.

Nice To Haves

1–3 years of experience in media sales, business development, customer success, or another client-facing role.
Experience using a CRM such as Salesforce, HubSpot, or a similar platform.
Experience with outbound prospecting or lead generation.
Familiarity with digital advertising, media, sponsorships, events, or marketing services.
Experience creating presentations, proposals, or other client-facing materials.
Familiarity with the Baltimore and Maryland business community.
Experience using LinkedIn or other prospecting and sales-research tools.

Responsibilities

Research prospective advertisers, industries, decision-makers, and market segments to identify new opportunities and build targeted prospect lists.
Conduct personalized outreach through phone, email, LinkedIn, networking, and other channels to start conversations with prospective advertisers.
Qualify prospective clients by learning about their business, marketing goals, target audience, timing, budget considerations, and advertising needs.
Schedule qualified introductory meetings and sales opportunities for Account Executives.
Partner with Account Executives and the Director of Digital Advertising Sales to prioritize prospects, refine outreach strategies, and advance qualified opportunities.
Maintain accurate CRM records and track outreach, follow-up activities, lead status, and next steps to help opportunities move through the sales pipeline.
Prepare Account Executives for sales meetings and assist with customized presentations, proposals, audience insights, and other client-facing materials.
Develop a strong understanding of The Banner’s audiences, digital advertising products, sponsorship opportunities, events, and value proposition.
Collaborate with advertising, marketing, events, audience, analytics, and other teams to support revenue opportunities.
Participate in networking opportunities, client meetings, events, and other business-development activities to identify prospects and strengthen client relationships.