Senior Manager, Demand Generation

Turo•Toronto, ON

79d•$115,000 - $145,000•Hybrid

About The Position

About the team You'll be the architect of Turo's Canadian brand programs. Transform the way millions of Canadians think about car rentals while building Turo into a beloved household name. You’ll be responsible for driving brand awareness, consideration, and adoption from coast to coast. This role will own end-to-end brand execution and ensure brand investment translates into measurable marketplace outcomes. This is a highly cross-functional role requiring strong strategic thinking, creative judgment, and analytical rigour.

Requirements

At least 8+ years of experience in brand marketing.
You have 4+ years in-house driving brand channels in a customer-facing B2C brand.
Proven track record managing multi-million dollar brand budgets
High creative judgment with experience leading agencies and campaigns
Proven experience building campaigns that are built on deep customer insights and drive meaningful business results
A natural flair for the unique, the buzz-worthy and the culturally relevant
Executive presence with the ability to influence senior stakeholders and cross-functional partners
Builder mindset, and you are comfortable creating structure, not just operating within it

Nice To Haves

High-growth startup experience; marketing an app
Experience in the travel industry/travel marketing
Tech-enabled marketplace experience
Bilingual (English and French)

Responsibilities

Own and improve Canada's brand strategy across all channels. You’ll partner closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers.
Own and report on Canadian brand health metrics, set targets, and deploy budget across brand channels to maximize impact.
Partner with media agencies to drive high-impact buys across TV, digital, out-of-home, social, and audio to amplify Turo's presence and ensure every dollar drives maximum reach.
Architect breakthrough, integrated campaigns that capture attention and drive measurable business results. Own everything from strategy to launch; setting clear objectives, driving creative execution, allocating budgets across channels, and measuring impact.
Capitalize on cultural moments and seasonal trends to create buzz-worthy campaigns that embed Turo into Canadian conversations.
Manage creative workflows and creative output while coordinating internal and external creative teams & freelancers.
Work closely with the global marketing team to ensure brand consistency and local relevancy

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities