Senior Manager, Dealership Retail Marketing

Hyundai Motor Company•Fountain Valley, CA

6d•$114,800 - $164,000•Onsite

About The Position

The Senior Manager, Dealership Retail Marketing is a high-impact leadership role at the center of Hyundai’s dealer marketing strategy—driving programs that fuel performance across our retail network. This role leads the execution and evolution of key initiatives, including HDAA, dealer co-op, HDMP, and regional campaigns, ensuring they deliver results while aligning with brand and compliance standards. Reporting to the Senior Group Manager, Regional Marketing, this leader connects national strategy to dealer success—guiding teams, partnering cross-functionally, resolving complex challenges, and using insights to continuously elevate performance, efficiency, and the dealer experience.

Requirements

Must have a high school diploma.
8+ years of experience, including 4+ years in digital/online environments (client or agency), with working knowledge of digital marketing, website technologies, and media buying practices
At least three years of supervisory experience within the automotive industry preferred.
Proven ability to operate in a fast-paced environment, managing multiple projects and agency partners while building strong relationships across all levels and leading creative campaign development with a focus on macro strategy

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Lead the day-to-day execution and administration of Hyundai’s dealer marketing programs, including HDAA, dealer co-op, HDMP, regional, and tactical initiatives, ensuring effective delivery against business objectives.
Oversee marketing program governance, compliance, and operational controls, including alignment to brand guidelines, brand and pricing standards, audit preparedness, documentation quality, and risk mitigation.
Monitor marketing program performance, analyze trends, and recommend actions to improve effectiveness, dealer participation, fund utilization, and alignment with national and regional marketing strategy.
Provide day-to-day leadership and direction to report(s), including prioritization, delegation, workload balancing, and execution accountability.
Serve as a key cross-functional partner to internal teams and external vendors to ensure coordinated execution, clear communication, and timely resolution of escalated dealer, regional, and program issues.
Oversee the effective use and integrity of Regional Marketing systems, data, and dealer-facing platforms, ensuring accurate program administration, reporting, and stakeholder communications.
Drive process and operational improvements that increase efficiency, consistency, scalability, and overall program performance, and support additional Regional Marketing initiatives as needed.
This position has common senior manager-level authority defined by HMA HR/Finance policy.
This position exercises independent judgment in the day-to-day administration of regional and dealer marketing programs, including issue identification, problem solving, interpretation of program guidelines, and coordination of corrective actions with internal stakeholders, regional offices, and external partners.

Benefits

Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs