Senior Manager, Data & Technology Business Partner – Category Management & Customer Marketing
About The Position
Are you ready to shape the future of how some of the world's most-loved brands engage with retailers and shoppers? As the Senior Manager, Data & Technology Business Partner, you'll serve as the vital strategic bridge between our regional commercial business and our cutting-edge Data & Technology teams. In this highly collaborative role, you will partner directly with Category Leadership, Customer Marketing, Sales Strategy, and Analytics teams to co-create a high-impact technology and data roadmap. Your mission is to unlock sustainable retail growth, elevate shopper activation, and pioneer data-driven decision-making across the organization. Acting as a trusted advisor, you'll identify opportunities to harness advanced analytics, AI, digital capabilities, and modern technology platforms. Whether you're driving planogram and assortment optimization, refining shopper marketing campaign effectiveness, or automating legacy reporting, you will be the champion of commercial digital transformation. If you combine sharp CPG business acumen with a passion for digital innovation and stakeholder collaboration, this role offers the perfect platform to make a lasting impact.
Requirements
- Bachelor's degree in Business, Marketing, Information Technology, Data Analytics, or a related field.
- A minimum of 7+ years of professional experience in Technology Business Partnership, Business Relationship Management, Product Management, Category Management, or Customer/Shopper Marketing.
- Strong, practical understanding of Category Management, Customer Marketing, Shopper Marketing, and Retail Analytics processes (including assortment planning and space/shelf analytics).
- Proven ability to translate complex business priorities and raw retail challenges into practical, structured technology and data roadmaps.
- Outstanding communication, facilitation, and presentation skills, with a track record of influencing cross-functional leaders without direct authority.
Nice To Haves
- Prior experience in the Consumer Packaged Goods (CPG) sector or partnering directly with major retail category leads.
- Familiarity with syndicated data platforms such as Circana (IRI), Nielsen, Numerator, or retailer-specific data portals.
- Exposure to Customer Data Platforms (CDP), CRM, Marketing Technology, or advanced AI/ML commercial use cases.
Responsibilities
- Serve as the primary Data & Technology liaison for Category Management and Customer Marketing, cultivating trusted relationships and aligning data priorities with long-term commercial goals.
- Supercharge our category management capabilities by implementing modern tools for assortment analysis, space and shelf optimization, and market intelligence.
- Partner with Customer Marketing teams to implement and enhance campaigns, shopper marketing platforms, and data-driven investment measurement frameworks.
- Manage demand intake, build robust business cases, secure strategic funding, and coordinate closely with Product Owners and Agile Engineering teams to keep delivery on track.
- Champion self-service reporting, shape future regional AI and predictive analytics use cases, and partner with data teams to safeguard data quality and accessibility.
- Lead cross-functional alignment and drive active business readiness, training, and change management to guarantee that technology investments deliver real-world ROI and high adoption rates.
Benefits
- company bonus
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package
- medical and dental benefits
- participation in 401k plan
- paid time off benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
