The Senior Manager Data Science - Marketing leads unified marketing measurement across Marketing, Loyalty, and CRM, helping teams understand and optimize the incremental impact of marketing investments. This role oversees a team of data scientists responsible for marketing mix modeling, attribution, incremental lift analysis, experimentation, campaign and creative measurement, and audience-level analytics. The Senior Manager integrates large, complex datasets and translates advanced analyses into clear, actionable recommendations that improve customer engagement, optimize marketing effectiveness, accelerate growth, and strengthen loyalty. As a strategic partner to cross-functional leaders and senior executives, this role shapes measurement strategy, influences investment decisions, and builds scalable analytical capabilities across the organization.
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Job Type
Full-time
Career Level
Senior