Senior Manager, Data Communications / Trends Expert

Whatnot•New York, NY

9d•Hybrid

About The Position

As we pursue our mission to enable anyone to turn their passion into a business and bring people together through commerce, we’re looking for a sharp, creative, and analytically-minded PR professional to join our Communications team. As our first Senior Manager solely focused on data storytelling, you'll establish the foundation for how Whatnot uses its platform insights to shape culture, earn media coverage, and define the live shopping category. The scope is broad: from designing our research and trend report program to pitching stories that land in the outlets that matter most to our buyers, sellers, and the broader commerce conversation. This role will also be the main spokesperson for the insights, becoming Whatnot’s first Trends Expert. And here's what makes the data especially powerful: Whatnot's buyers aren't passive consumers – they're culture carriers. The people shopping live on Whatnot are early adopters, collectors, and tastemakers who move before the mainstream catches on. Our platform data doesn't just reflect trends; it predicts them. This role is the person who sees that signal first and gets it in front of the world. This is a high-visibility, high-impact role on our Communications team. The work you do here will directly shape how millions of people understand and talk about live shopping and Whatnot.

Requirements

7-10+ years of PR, communications, or journalism experience, with a strong track record in communications and data storytelling
Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs
Strong analytical instincts: you're comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike. You know what makes a compelling story and can identify newsworthy insights within data.
Excitement for AI tools across research, data analysis and day-to-day work. You don't need to be an expert, but you're curious and want to get better.
Experience working with media and editorial. Solid media relationships across consumer, lifestyle, and tech outlets, both traditional and new media are a huge plus.
Exceptional writing skills: you can turn a data point into a headline and a trend into a story. Ability to translate data into clear, culturally relevant narratives that resonate with broad audiences
Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies
Low ego, high output: you're as comfortable doing the work as you are shaping the strategy

Responsibilities

Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch
Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining
Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets
Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round
Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry
Shape story angles that are grounded in data and resonate with media and consumers
Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs
Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights
Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events
Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next
Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot