Senior Manager-Data Analytics

American ExpressNew York, NY
$123,000 - $215,250Hybrid

About The Position

This role sits within the Paid Media Analytics team, supporting strategy, analytics and optimization across platforms. The team partners closely with Marketing to drive advanced audience targeting, optimize media performance, and build the next generation of Paid Media capabilities using data, advanced analytics, and emerging AI. As a Senior Manager, you will lead analytical work that fuels the Paid Media strategy for commercial Audience. You will design and implement data-driven strategies, build scalable analytical solutions, and collaborate across business, digital, and technology teams to optimize targeting, personalization, and prospect conversion. This role is ideal for someone who is passionate about digital marketing analytics, audience strategy and applying emerging AI/GenAI techniques to transform Paid Media outcomes.

Requirements

  • Passionate about digital marketing analytics.
  • Passionate about audience strategy.
  • Experience applying emerging AI/GenAI techniques to transform Paid Media outcomes.

Responsibilities

  • Lead analytical work that fuels the Paid Media strategy for commercial Audience.
  • Design and implement data-driven strategies.
  • Build scalable analytical solutions.
  • Collaborate across business, digital, and technology teams to optimize targeting, personalization, and prospect conversion.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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