Customer Sales Executive Amazon Salty Protein

The Hershey Company•Lower Swatara Township, PA

About The Position

The Senior Manager, Customer Sales Executive (CSE) – Amazon owns one of Hershey’s most strategically critical retail partnerships, driving profitable growth across the Salty and Protein snack portfolios within the Amazon ecosystem. Acting as a general manager for the channel, this role leads the development and execution of a 1–3 year joint business plan, combining category strategy, trade investment, data-driven insights, and integrated go-to-market execution to deliver mutual value for Hershey and Amazon.

Requirements

Bachelor’s degree or equivalent experience
5+ years of progressive sales experience
2+ years in digital or e-commerce retail (Amazon strongly preferred)
Experience in CPG, ideally within Salty Snacks, Protein Snacks, or adjacent categories
Demonstrated success managing P&Ls, leading cross-functional teams, and operating in fast-paced environments

Nice To Haves

Comfort with Ambiguity: Thrives in Amazon’s fast-changing environment with a self-directed, insight-led approach
Financial Acumen: Strong P&L ownership and negotiation capability
Category & Portfolio Leadership: Deep understanding of snack trends, competition, and shopper behavior
General Management Mindset: Operates as a business owner across sales, media, supply chain, and strategy
Strategic & Analytical Thinking: Synthesizes data into actionable, aligned business strategies

Responsibilities

Own Profitable Growth: Deliver net sales, trade spend, and margin targets. Lead annual and long-range planning, conduct promotional analysis, and optimize trade investment decisions.
Lead Category Strategy: Serve as the authority on Amazon snack dynamics, translating insights into winning assortment, pricing, and shelving strategies across Salty & Protein.
Leverage Data & Insights: Utilize tools such as Vendor Central, Profitero, and IRI to generate insights, forecast accurately, and identify portfolio growth opportunities.
Drive Integrated Go-to-Market Plans: Partner cross-functionally with media, merchandising, and agencies (e.g., Flywheel) to deliver high-impact, customer-specific strategies.
Build Scalable Commercial Plans: Develop and execute holistic sales strategies across Amazon’s complex distribution landscape.
Steward Financial Performance: Manage trade budgets with rigor, including deduction management and cost optimization to protect margins.
Strengthen Customer Partnerships: Build strong relationships across Amazon stakeholders and position Hershey as a preferred Salty & Protein partner.