Senior Manager, Customer Marketing

Roche • Indianapolis, IN

7d • $124,400 - $231,000 • Onsite

About The Position

At Roche, we foster a culture where you can be yourself and are embraced for your unique qualities. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted, and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop, and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Senior Manager, Customer Marketing Mission: Leads the strategy and execution of customer marketing initiatives across the Molecular Diagnostics portfolio, aligning brand, campaign, and commercial objectives to drive engagement, retention, and growth.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5 years of experience in strategic marketing, product marketing, or customer engagement roles within diagnostics, life sciences, or healthcare sectors and/or business, sales or related business experience.

Nice To Haves

• Advanced degree preferred
• Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight.
• Deep experience with campaign planning, ABX strategies, and cross-functional team leadership.
• Strong analytical mindset with experience building and managing performance measurement frameworks and using data to optimize strategy.
• Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP), ISO 9000, CLIA, FDA, GMP).
• Excellent communication and influence skills—able to build trust across marketing, sales, and executive stakeholders.
• Ability to manage multiple projects in a fast-paced, matrixed environment, with a focus on driving measurable results.
• Passion for customer-centric marketing and a deep understanding of how to translate insights into action.

Responsibilities

• Define and oversee customer marketing strategy across high-impact campaigns, events, and enterprise account engagement
• Lead the strategy, prioritization, and execution of marketing initiatives for key customer accounts, including Account-Based Experience (ABX) programs
• Shape brand messaging and value propositions using competitive intelligence and Voice of Customer insights
• Partner with sales, product marketing, and digital teams to develop content and campaign roadmaps
• Guide and coach peers in execution, prioritization, and campaign performance optimization

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• This position also qualifies for the benefits detailed at the link provided below.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior