Senior Manager, Customer Marketing
About The Position
Roche is seeking a Senior Manager, Customer Marketing to lead the strategy and execution of customer marketing initiatives across the Molecular Diagnostics portfolio. This role aligns brand, campaign, and commercial objectives to drive engagement, retention, and growth. The Senior Manager will be responsible for defining and overseeing high-impact campaigns, events, and corporate and enterprise account engagement. By shaping brand messaging and value propositions using competitive intelligence and Voice of Customer insights, this individual ensures that all marketing efforts align with broader brand, campaign, and commercial objectives. This position involves a high degree of cross-functional partnership with sales, product marketing, and digital teams to develop cohesive content and campaign roadmaps. A key function of this role is to guide and coach peers in execution, prioritization, and performance optimization to drive customer engagement, retention, and growth.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field
- 5 years of experience in strategic marketing, product marketing, or customer engagement roles within diagnostics, life sciences, or healthcare sectors and/or business, sales or related business experience.
Nice To Haves
- Advanced degree preferred
- Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight.
- Deep experience with campaign planning, ABX strategies, and cross-functional team leadership.
- Strong analytical mindset with experience building and managing performance measurement frameworks and using data to optimize strategy.
- Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP), ISO 9000, CLIA, FDA, GMP).
- Excellent communication and influence skills—able to build trust across marketing, sales, and executive stakeholders.
- Ability to manage multiple projects in a fast-paced, matrixed environment, with a focus on driving measurable results.
- Passion for customer-centric marketing and a deep understanding of how to translate insights into action.
Responsibilities
- Define and oversee customer marketing strategy across high-impact campaigns, events, and enterprise account engagement
- Lead the strategy, prioritization, and execution of marketing initiatives for key customer accounts, including Account-Based Experience (ABX) programs
- Shape brand messaging and value propositions using competitive intelligence and Voice of Customer insights
- Partner with sales, product marketing, and digital teams to develop content and campaign roadmaps
- Guide and coach peers in execution, prioritization, and campaign performance optimization
- Continuously refine and communicate the Molecular Lab value proposition and strategic messaging based on evolving market trends, competitive intelligence, and customer insights
- Provide ongoing coaching and guidance to the marketing team, fostering alignment on strategic priorities, campaign execution, and performance optimization
- Maintain a strategic roadmap for integrated marketing campaigns and Account-Based experience (ABX) initiatives, ensuring alignment with sales leadership and commercial Roche Job Description objectives
- Deliver regular performance reports and insight-driven recommendations to key stakeholders to inform adjustments and business decisions
Benefits
- A discretionary annual bonus may be available based on individual and Company performance.
- Benefits detailed at the link provided below.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
