Senior Manager, Customer Marketing Boutiques

Marriott•Bethesda, MD

2d•$110,400 - $159,000•Hybrid

About The Position

The Senior Manager, Customer Marketing Boutiques is responsible for developing and executing customer marketing strategies that drive engagement, retention, loyalty, and long-term customer value. This role is responsible for turning data-driven insights into marketing strategies and driving customer behavior across owned channels, customer programs, lifecycle marketing, and strategic growth opportunities. This role is cross-functional in a matrixed organization, requiring excellent leadership skills to drive our business objectives across the enterprise. The ideal candidate combines strategic thinking, customer insight, and analytical rigor, with strong program management skills to influence customer behavior and deliver measurable business outcomes.

Requirements

4-year degree from an accredited university.
5+ years of relevant professional experience in digital marketing, CRM, customer marketing, lifecycle marketing, e-commerce marketing, or related disciplines.
Demonstrated success developing and executing customer engagement, retention, or loyalty strategies that drive measurable business results for an ecommerce business.
Experience managing enterprise-scale marketing programs across owned channels, such as email, mobile, SMS, social, or other customer communication platforms.
Strong analytical capabilities with experience leveraging customer and performance data to inform strategy and optimize results.
Experience leading cross-functional initiatives and influencing stakeholders across marketing, product, technology, and analytics organizations.

Nice To Haves

Experience managing email, CRM, or lifecycle marketing functions at an ecommerce company.
Experience managing agencies as well as hands-on experience with ecommerce platforms and email applications.
Experience in home, luxury or lifestyle ecommerce businesses.

Responsibilities

Develop and execute customer marketing strategies that increase engagement, retention, loyalty, and customer lifetime value.
Lead customer marketing in owned channels such as email, SMS, lifecycle programs, promotions, and enterprise channels.
Oversee end-to-end lifecycle campaigns, including planning, segmentation, campaign submissions, copy development, QA, deployment, and performance reporting.
Drive agencies’ priorities and performance against our business goals.
Develop and manage lifecycle content calendars ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
Manage and report on targeted lifecycle strategies such as welcome, activation, post-purchase, retention, loyalty, and win-back.
Collaborate with Marketing and Merchandising to develop campaigns optimizing promotion strategy and consumer messaging.
Define and optimize customer journeys, segmentation strategies, and personalization initiatives to improve customer experience and business performance.
Collaborate with Enterprise Marketing, Boutiques Marketing, Tech, Data and Analytics teams to align on marketing and automation requirements with broader enterprise priorities.
Establish testing and optimization frameworks to improve campaign effectiveness, customer engagement, and conversion outcomes.
Contribute to overall marketing strategies inclusive of seasonal planning, launches.
Monitor and analyze customer communications and campaign performance, translating insights into actionable recommendations and strategic improvements.
Present strategies, performance results, and recommendations to senior leadership and key stakeholders.
Lead data-driven, insight-led decision-making about our customer segments.