Senior Manager - Customer Growth Direct Marketing
About The Position
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers. The Senior Manager, Customer Growth Direct Marketing will lead strategy, development, and implementation of revenue driving treatments in Small Business Lending, in email and direct mail channels. Additionally, this role leads end-to-end management of execution teams and processes for all Direct Channel treatments, including Spend and Banking. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Consumer Marketing, Product Management, Risk, Analytics, Technology, and Finance.
Requirements
- Experience in leading strategy, development, and implementation of marketing treatments.
- Experience in end-to-end management of execution teams and processes.
- Experience in partnering cross-functionally with various teams.
Responsibilities
- Lead strategy, development, and implementation of revenue driving treatments in Small Business Lending, in email and direct mail channels.
- Lead end-to-end management of execution teams and processes for all Direct Channel treatments, including Spend and Banking.
- Partner cross functionally across various teams including Channel Marketers, Consumer Marketing, Product Management, Risk, Analytics, Technology, and Finance.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
