Senior Manager — Customer Data & Personalization

Stanley Black & Decker • Towson, MD

1d • $110,600 - $199,100 • Remote

About The Position

Senior Manager — Customer Data & Personalization - Remote Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. The Job: As Senior Manager — Customer Data & Personalization , you’ll be part of our Digital Technology Team working as a remote employee. We’re looking for a technology leader with deep marketing domain knowledge to join our Digital Technology team and help shape the future of data-driven customer experiences. As Senior Manager, Customer Data & Personalization, you will lead the technology capabilities that enable intelligent personalization at scale — connecting customer data, experimentation, and activation platforms to deliver measurable business outcomes. This role sits at the intersection of technology and marketing, translating consumer insight into scalable digital solutions in partnership with Product, Engineering, Data, and Marketing teams.

Requirements

• 8+ years in Digital Technology, Martech, Customer Data, Personalization, or related fields
• Strong experience with Customer Data Platforms (Treasure Data preferred)
• Experience with experimentation platforms (VWO, Optimizely, or similar)
• Proven success delivering scalable digital capabilities and measurable outcomes
• Strong cross-functional leadership and stakeholder management skills

Responsibilities

• Architect and scale customer data capabilities powered by a Customer Data Platform (CDP)
• Enable personalization through technology-driven decisioning and activation
• Establish scalable frameworks for experimentation, optimization, and continuous improvement
• Drive technical alignment between customer data, product platforms, and business goals
• Build foundations that allow marketing teams to activate insights effectively
• Lead the technology strategy behind customer data and personalization
• Translate business and marketing needs into scalable technical capabilities
• Partner closely with Engineering, Product, Data, and Marketing leaders
• Define standards for activation, experimentation, and measurement
• Evaluate and guide adoption of modern customer technology platforms
• Ensure solutions are scalable, secure, and aligned with enterprise digital architecture

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level