Senior Manager, Cross Border Client and Market Insights

Royal Bank of Canada • Toronto, ON

4d • Onsite

About The Position

In the role of Sr. Manager, Client & Market Intelligence, you are responsible for building and owning the complete intelligence picture of RBC's cross-border client segment — both internal and external. You will give the segment a clear, accurate, and regularly refreshed view of who RBC's cross-border clients are, how well they are being served, what the total market opportunity looks like, and where competitors are positioned. This role sits at the foundation of the segment strategy. Your work helps the team determine who to serve, where to focus, and how large the prize is.

Requirements

• 5–8 years of progressive experience in analytics, market research, or strategy within financial services or a data-intensive industry.
• Experience building client segmentation models using behavioural and transactional data, methodology design and application
• Hands-on experience with large, structured datasets in a banking or financial services context
• Proven track record of external market sizing using multiple imperfect data sources with stated methodology and confidence levels
• Experience producing and maintaining structured competitive intelligence in a regular cadence
• Experience presenting analytical findings to senior leadership and translating data into commercial recommendations
• Bachelor's degree in Economics, Statistics, Mathematics, Data Science, or Business with a strong quantitative focus – or equivalent professional experience

Nice To Haves

• Familiarity with CRM systems, data governance frameworks, and cross-jurisdiction data handling
• Experience in the Canadian and US banking markets or a cross-border financial services context
• Prior exposure to immigration, real estate, or demographic data sources used in market sizing

Responsibilities

• Develop the methodology for classifying the RBC Bank US client base into personas using behavioral and transactional signal logic. Develop and maintain the scoring model and trigger logic, establish confidence flagging, and ensure classifications are robust enough to drive CRM activation and business decisions.
• Translate segmentation output into prioritized client lists that Marketing and channels can act on directly.
• Build and maintain a living model of population estimates for each of the six cross-border personas, triangulating multiple external sources and industry research. This model becomes the foundation for all opportunity quantification.
• Estimate RBC Bank US's current penetration of the addressable market for each persona. Share a regularly updated view and surface material shifts with leadership and stakeholders.
• Own competitive monitoring. Maintain a live competitive scorecard updated at least quarterly. Flag time-sensitive competitive developments as they occur.
• Track and synthesize external trends affecting cross-border segments. Produce a regular macro signal brief that gives leadership advance notice of trends that will affect strategy.
• Own relationships with third-party data providers, manage commissioned research vendors, and ensure external research outputs are integrated into the segment's market view.

Benefits

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• A world-class training program in financial services.
• Opportunities to do challenging work, including leveraging AI and SRE principles to drive innovation and operational excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees