Senior Manager, Creator Community and Engagement

Harvard University • Boston, MA

15d • Hybrid

About The Position

The Senior Manager of Creator Community and Engagement will grow, activate, and strengthen the Harvard T.H. Chan School of Public Health Center for Health Communication’s Creator Program. The program provides creators with accurate, evidence-based health information, educational resources, events, expert connections, and an online community. The Senior Manager will recruit creators from a broad range of backgrounds, support participants in becoming active community members, and build lasting relationships that make the program a trusted resource.

Drawing on knowledge of short-form video creators and the broader creator economy, the Senior Manager will develop engagement approaches that reflect creators’ motivations, workflows, pressures, and audience relationships. In collaboration with the Creator Advisory Board and Center colleagues, the role will shape program resources, virtual gatherings, the annual in-person summit, and other creator supports.

The Senior Manager will own and improve the Creator Program’s database. In partnership with research and technical colleagues, this role will improve data collection, tracking, and reporting; support responsible automation of information collection from the community and relevant social media platforms; and use insights to strengthen recruitment, engagement, retention, and long-term relationships. The position is primarily remote, with recurring on-site work for certain meetings and events and occasional travel, including for the annual summit. Occasional night or weekend work may be required. This is a term appointment through December 31, 2027, with the possibility of extension.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 5 years of relevant experience.
• Deep understanding of the short-form video creator ecosystem and broader creator economy, including creator motivations, workflows, audience relationships, platform dynamics, monetization models, and emerging opportunities and pressures.
• Demonstrated ability to build trusted, authentic relationships with creators across varied backgrounds, fields, audience sizes, and communities.
• Experience developing and executing creator recruitment, engagement, community activation, or relationship-management strategies.
• Experience building or managing an online professional, creator, or peer community.
• Experience using and improving a CRM, creator-management platform, community-management system, or comparable relationship database, including data quality, segmentation, tracking, and reporting processes.
• Experience interpreting engagement and performance data and translating findings into practical recommendations and decisions.
• Experience collaborating with research, data, or technical teams to automate data collection or develop dashboards and reporting systems.
• Experience designing and facilitating virtual or in-person programs and experiences for creators.
• Strong communication, organization, independence, judgment, and intellectual curiosity.
• Ability to work at a Harvard or Harvard-designated location for recurring meetings and events and to meet applicable work-location requirements when working remotely.

Nice To Haves

• Master’s degree in a related field.
• Degree in a related field such as health or health science is preferred.
• Experience working within a university, nonprofit, or mission-driven setting.
• Firsthand experience as a creator, particularly on a short-form video platform.
• Experience advising or supporting creators who communicate about health, science, or other high-consequence subjects.
• Familiarity with public health, health communication, science communication, journalism, or a related field.
• Understanding of ethical, privacy, and consent considerations related to collecting and using creator and social-platform data.

Responsibilities

• Develop, manage, and execute a recruitment strategy to bring more creators into the Creator Program.
• Identify, cultivate, and recruit creators representing varied health interests, communities, platforms, audience sizes, professional backgrounds, and lived experiences.
• Build and manage a pipeline of prospective creators from outreach through enrollment and active participation.
• Develop tailored recruitment approaches and cultivate relationships with creator networks, platforms, agencies, professional associations, and other organizations.
• Represent the Creator Program externally and identify opportunities for participants, advisors, and alumni to act as ambassadors and referral partners.
• Lead onboarding of current participants to the Center’s online community platform; design onboarding journeys, outreach campaigns, and personalized interventions.
• Develop ongoing community activities and opportunities for peer learning, exchange, collaboration, and relationship-building.
• Monitor participation, identify barriers and disengagement, and refine approaches to activation, repeat participation, retention, and belonging.
• Promote broad distribution of community engagement rather than concentrating activity among a small group.
• Serve as a trusted point of contact and build sustained relationships with participants, alumni, creator advisors, and other ecosystem members.
• Understand creators’ needs and provide tailored guidance and connections to Center resources, experts, peers, and learning opportunities.
• Support creators communicating about complex, sensitive, or contested health topics while respecting their voice, independence, and audience relationships.
• Bring emerging creator needs and insights into Center strategy, educational offerings, and research.
• Own and continually improve the creator database, including its structure, usability, data quality, segmentation, and reporting.
• Maintain consistent processes for recording creator profiles, interests, expertise, platforms, audience characteristics, outreach, program history, and engagement.
• Develop a comprehensive view of the creator journey from prospect through alumni engagement.
• Partner with the research team to define measures of recruitment, activation, engagement, retention, and reach.
• Collaborate with research and technical colleagues on responsible data collection automation and dashboards and reports.
• Translate database and engagement findings into improvements to recruitment, programming, community engagement, and creator support.
• Work with the Creator Advisory Board to keep the program relevant and grounded in creators’ experiences.
• Co-design toolkits, playbooks, virtual community calls, and other creator-facing supports.
• Help shape the goals, content, and participant experience of the annual in-person summit.
• Partner with the Program Manager and Center colleagues to develop educational resources and programming based on creator needs.
• Recruit creators for events, support participation before, during, and after events, and use creator feedback to improve future programming.
• Perform other related duties that advance the Creator Program’s goals.

Benefits

• Generous paid time off, including parental leave.
• Medical, dental, and vision health insurance coverage starting on day one.
• Retirement plans with university contributions.
• Wellbeing and mental health resources.
• Support for families and caregivers.
• Professional development opportunities, including tuition assistance and reimbursement.
• Commuter benefits, discounts, and campus perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior