Senior Manager, Creative Strategy - Internal Marketing Agency

PUBLICIS GROUPE•New York, NY

55d•$125,000 - $150,000

About The Position

We are a leading global technology consulting firm, empowering businesses to innovate, transform, and thrive in the digital age. Our internal agency team is the creative heartbeat of our brand, crafting world-class campaigns, immersive storytelling, and visually stunning experiences that captivate our clients, employees, stakeholders and marketplace at large. We are seeking an Associate Director of Creative Strategy with an uncanny ability to detect cultural undercurrents before they surface-someone who can translate emerging signals into meaningful creative directions that resonate both visually and conceptually across diverse audiences. As Associate Director of Creative Strategy, you'll be the cultural decoder who bridges strategic relevance with creative vision for our company. Working in close partnership with our taste-making Creative Director, you'll ensure our creative executions are not just visually exceptional, but culturally resonant and strategically sound. This role demands someone who can navigate the electric third rail of culture-identifying emerging signals, understanding their significance, and translating them into meaningful creative approaches. You possess not only sharp analytical skills, but also the rare intuition to recognize what will matter tomorrow, paired with the strategic rigor to make these insights actionable for our creative teams and valuable for our audience. In this role, you'll ensure our creative work doesn't just look exceptional but resonates meaningfully. While the Creative Director perfects craft and execution, you'll ensure these beautiful vessels carry content that matters to our audiences. You won't just shape creative briefs-you'll develop a cultural intelligence function that keeps our organization perpetually relevant in a rapidly evolving landscape. Together with the Creative Director, you'll create work that stands out not just for how it looks, but for what it says about who we are and why we matter now.

Requirements

Exceptional cultural radar-ability to detect meaningful signals amid cultural noise
Experience translating cultural insights into actionable creative strategies
Deep understanding of how aesthetics, language, and narrative evolve across different communities
Strategic thinking that connects cultural relevance with business outcomes
Talent for articulating complex cultural concepts in accessible ways for diverse stakeholders
Background in strategic roles that interface between creative execution and business objectives
Ability to develop frameworks that guide creative development without constraining creative possibility
Natural curiosity that extends beyond typical industry research into unexpected domains
Comfort moving between high-concept thinking and practical application
A profound excitement and incorporation of the latest tools and technology into your workflow and process

Responsibilities

constant cultural exploration and strategic translation
scanning emerging platforms, analyzing social conversations, and identifying patterns that others haven't yet recognized
strategy session with the Creative Director, translating these cultural insights into creative territories that feel simultaneously fresh and relevant
developing strategic frameworks that help the creative team understand the intersection of client needs, audience motivations, and cultural context
writing creative briefs that define not just what we're making, but why it matters in the current moment
immersive research-having conversations with cultural insiders, attending events outside the corporate bubble, or mapping emerging aesthetic movements across industries
translation-helping executive stakeholders understand why certain creative approaches will resonate with specific audiences in ways that traditional corporate communication won't
serve as the strategic counterbalance to pure aesthetic consideration-ensuring that beautiful craft serves meaningful purpose
ensuring our creative work doesn't just look exceptional, but speaks to people in ways that feel authentic and timely

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