Senior Director Creative Strategy

Tinuiti

12d • $150,000 - $170,000 • Remote

About The Position

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Sr. Director, Creative Strategy You Will: Creative Strategy Leadership Elevate creative output across the organization by establishing clear frameworks, standards, and best practices. Champion innovation across the creative discipline, including the integration of AI, DCO, ML, and emerging storytelling technologies. Own the development of insight-driven creative strategies that unlock brand and business growth. Translate cultural, consumer, and behavioral insights into actionable creative territories and big ideas. Lead creative ideation sessions and guide creative directors and design teams toward compelling, strategically grounded concepts Mentor, coach, and develop multi-level creative strategists and hybrid strategy talent. Support hiring decisions, capability building, training programs, and the cultivation of an inclusive, empowered team culture. Thought Leadership & Innovation Serve as a key strategic and creative voice within Tinuiti, contributing to agency-wide thought leadership. Identify industry, cultural, and creative trends, distilling their implications for clients and internal teams. Lead cross-functional initiatives that push Tinuiti’s creative capabilities forward. Represent the agency in external speaking engagements, marketing content, and high-profile industry conversations. Creative Effectiveness & Insights Partnership Collaborate with analytics and data science teams to uncover insights that inform messaging, creative direction, and performance optimization. Drive data-informed storytelling, ensuring creative ideas are measurable and linked to key KPIs. Champion frameworks and methodologies that connect creative decisions directly to business outcomes. Business Development & Agency Growth Lead creative strategy development for new business pitches, helping craft compelling narratives and pitch content. Contribute to Tinuiti’s growth by identifying new creative opportunities and service offerings. Partner with client and agency leadership to expand creative engagements and deepen client relationships. Strategic Planning Leadership & Organizational Structure Serve as a senior leader within Tinuiti’s Strategic Planning organization, helping shape the vision and evolution of the agency’s integrated strategy practice. Partner with VP of Comms on frameworks, messaging architectures, and integrated briefing templates, etc. that ensure media, creative, are aligned Collaborate with Integrated Planning to translate creative strategy across channel roles to ensure each touchpoint amplifies the core creative idea. Help define how Creative Strategy and Comms Strategy partner operationally from brief development to experience channel planning.

Requirements

• 12+ years of experience in creative strategy, brand strategy, or related creative leadership roles.
• Deep expertise in insight development, cultural analysis, and creative problem-solving.
• Strong track record developing breakthrough creative strategies tied to measurable outcomes.
• Exceptional presentation, storytelling, and communication skills with experience presenting to executive-level audiences.
• Proven success managing and growing multi-level creative teams.
• Experience working across a range of creative formats and channels, including digital, social, video, experiential, and emerging platforms.
• A strong portfolio or strategic body of work demonstrating innovation and impact.
• Ability to travel for key client meetings, new business, and internal leadership sessions as needed.

Responsibilities

• Elevate creative output across the organization by establishing clear frameworks, standards, and best practices.
• Champion innovation across the creative discipline, including the integration of AI, DCO, ML, and emerging storytelling technologies.
• Own the development of insight-driven creative strategies that unlock brand and business growth.
• Translate cultural, consumer, and behavioral insights into actionable creative territories and big ideas.
• Lead creative ideation sessions and guide creative directors and design teams toward compelling, strategically grounded concepts
• Mentor, coach, and develop multi-level creative strategists and hybrid strategy talent.
• Support hiring decisions, capability building, training programs, and the cultivation of an inclusive, empowered team culture.
• Serve as a key strategic and creative voice within Tinuiti, contributing to agency-wide thought leadership.
• Identify industry, cultural, and creative trends, distilling their implications for clients and internal teams.
• Lead cross-functional initiatives that push Tinuiti’s creative capabilities forward.
• Represent the agency in external speaking engagements, marketing content, and high-profile industry conversations.
• Collaborate with analytics and data science teams to uncover insights that inform messaging, creative direction, and performance optimization.
• Drive data-informed storytelling, ensuring creative ideas are measurable and linked to key KPIs.
• Champion frameworks and methodologies that connect creative decisions directly to business outcomes.
• Lead creative strategy development for new business pitches, helping craft compelling narratives and pitch content.
• Contribute to Tinuiti’s growth by identifying new creative opportunities and service offerings.
• Partner with client and agency leadership to expand creative engagements and deepen client relationships.
• Serve as a senior leader within Tinuiti’s Strategic Planning organization, helping shape the vision and evolution of the agency’s integrated strategy practice.
• Partner with VP of Comms on frameworks, messaging architectures, and integrated briefing templates, etc. that ensure media, creative, are aligned
• Collaborate with Integrated Planning to translate creative strategy across channel roles to ensure each touchpoint amplifies the core creative idea.
• Help define how Creative Strategy and Comms Strategy partner operationally from brief development to experience channel planning.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees