Assistant Director of Creative Strategy

Vanderbilt University•Nashville, TN

About The Position

The Assistant Director of Creative Strategy is a leader on the Marketing and Communications team at the Vanderbilt University Owen Graduate School of Management. This role leads all visual storytelling and multimedia production, translating brand, content, and marketing strategy into compelling creative execution. The Assistant Director is responsible for the end-to-end creative process, from concept and storyboarding through production and post-production. The role ensures Owen consistently captures and activates high-value moments across paid, owned, and earned media. Reporting to the Chief Marketing and Communications Officer at Owen, this role partners closely with the Office of the Dean, Strategic Enrollment Management, Academic and Student Affairs, Career Management Center, Leadership Development Programs, Development, Alumni Engagement, and University Communications teams, along with students, faculty, staff, alumni, donors, corporate and community partners, media and rankings organizations, and more. The Owen Graduate School of Management (OGSM) is a professional school at Vanderbilt University, located in Nashville, Tennessee, focused on graduate-level business education. OGSM’s mission is to create opportunities for its faculty, staff, and students to discover, grow, and thrive in business and beyond. OGSM recognizes discovery in traditional forms, such as scholarly research, intellectual curiosity, and curricular learning. But it also celebrates discovery unique to the human experience, that is, the art of becoming, which is lived through a desire to connect with others, to find meaning in work and relationships, and to create something new. OGSM sees transformation as foundational. The Marketing and Communications team at the Owen Graduate School of Management serves as a strategic partner to the school’s enrollment, academic, advancement, and engagement efforts. The team is responsible for shaping and stewarding the Owen brand, translating strategy into clear messaging, and bringing the school’s people, programs, and impact to life across channels. The team blends brand strategy, content, creative, digital, analytics, and paid media to drive demand, strengthen reputation, and support institutional growth. Work is highly collaborative and cross-functional, with close partnerships across Owen, Vanderbilt, and external stakeholders. The culture of the team emphasizes strategic thinking, creative excellence, accountability, and continuous improvement, with a strong focus on measurable outcomes and long-term brand equity.

Requirements

Bachelor’s degree required
Strong creative direction and multimedia storytelling skills are required
Demonstrated experience leading photo and video production from concept through post-production is required
Hands-on experience with video, photography, and multimedia production tools is required
Experience producing content for paid media and brand campaigns is required
Experience managing creative workflows, timelines, and resources is required

Nice To Haves

Experience in higher education or mission-driven organizations is strongly preferred
Experience supervising creative staff is preferred

Responsibilities

Lead all photo and video production from concept through final delivery
Develop visual narratives through storyboarding, scripting, and creative direction
Oversee graphic design to ensure innovative, modern, and brand-aligned execution
Execute and manage pre-production, production, and post-production workflows
Translate brand, content, and marketing strategy into high-impact multimedia storytelling
Capture high-quality content during key moments and milestones
Build campaign-ready creative assets for use across paid, owned, and earned channels
Pilot new and emerging formats including short-form video, motion graphics, audio, and brand activations
Maintain production standards, asset management, and efficient workflows
Use analytics and performance data to guide creative investment, optimization, and experimentation