Senior Director of Creative

Easterseals NH • Manchester, NH

6d • $100,000

About The Position

We are seeking a Senior Director of Creative to set the creative vision and drive brand impact across all channels at Easterseals NH & VT! This dynamic leadership role oversees the creative team to produce compelling, brand-aligned content across digital, print, and video platforms including web, social, signage, email, events, and video production. This role is ideal for a creative leader who is driven by purpose and motivated to make a lasting impact!

Requirements

• Bachelor’s degree in Marketing, Communications, Visual Identity, Graphic Design, or related field (Master’s Degree preferred)
• Seven (7)+ Years of progressive experience with a demonstration of results in creative direction, brand strategy, and/or visual communications
• Three to five (3–5) years supervisory experience, including providing mentorship and coaching, and performance assessment
• At least three (3) years’ experience with Smartsheet or other type of online project management software, certification preferred
• Proven ability to develop and execute brand strategies, visual identities, storytelling, and integrated marketing campaigns across digital, print, signage, and video platforms
• Hands on experience with creative production, including web design, print, video, social media, email marketing, and event collateral
• Well-versed in leveraging multiple marketing channels to effectively craft and deliver brand strategies.
• Experienced in targeting audiences and developing campaigns across email (including segmentation, drip campaigns, and targeted list usage), social media, earned media, content marketing, paid advertising, and SEO/SEM
• Strong portfolio demonstrating brand storytelling, high impact design, and multimedia work
• Inspiring team leader with experience leading designers, writers, web managers, and outside vendors
• Ability to provide strategic and creative direction while empowering team creativity
• Skilled in brand project management, including creating and meeting timelines, workflows, and resource allocation
• Strong analytical and research skills, including the ability to establish success metrics and track outcomes
• Creative problem solver with strong emotional intelligence and critical thinking skills
• Demonstrated ability to think strategically and offer thought leadership to CCMO and other senior leaders.
• Experience in developing standard operating procedures.
• Skilled in developing and managing budgets to ensure alignment with strategic goals and financial accountability
• Strong vendor and budget management skills, including overseeing internal print production and external partners
• Proficiency with Adobe Creative Suite, Sprout Social, Marketing CRM (Active Campaign or other) Looker Studio, Google Analytics, and Microsoft Office
• Ability to travel in a multi-state region
• Valid driver’s license and reliable transportation

Nice To Haves

• Master’s Degree preferred
• At least three (3) years’ experience with Smartsheet or other type of online project management software, certification preferred

Responsibilities

• Creative & Brand Leadership Direct and inspire the creative team to produce compelling, brand-aligned content across all platforms and media, including digital, print, and video.
• Responsible for designing and executing a comprehensive brand plan and strategy, including visual identity, messaging, and positioning.
• Ensures consistency across all communications, both internal and external.
• Working with creative team is hands-on in actively developing Marcom materials to support all efforts.
• Brand Project & Campaign Management Responsible for being the organizational Brand Project MarCom Manager.
• This entails driving the planning, execution, and successful delivery of the marketing and communication initiatives, ensuring alignment with organizational goals, timelines, and budgets.
• Responsibilities include developing and executing strategies to increase overall brand awareness of Easterseals NH & VT, its programs, and leadership through targeted Marcom campaigns, earned media, internal and external signage, email marketing, events, scripts/talking points, web content, videos, swag materials, and other collateral.
• Evaluates performance of brand campaigns to ensure effectiveness and makes changes to optimize.
• Strategy, Operations & Leadership Provides thought leadership to CCMO and assists in crisis communications when requested.
• Oversees, manages, and utilizes (when necessary) internal commercial grade printer and vendor relations.
• Develops workflows and standard operating procedures to help with departmental efficiencies and optimization Helps develop annual budget ($2.6M), tracks all expenditures, and ensures that financial targets are met.

Benefits

• We offer a comprehensive benefits package for full-time, eligible employees, including: Medical, Dental, Vision, Life & Disability
• PTO begins accruing on your first day!
• Up to 9 paid holidays annually, plus one floating holiday of your choice.
• For programs that remain open during holidays, staff scheduled to work will receive holiday pay in accordance with program guidelines.
• 403(b) employer match up to a maximum of 3%
• Tuition reimbursement after one year of employment
• Student loan repayment for qualifying degrees after one year of employment
• Wellness programs: nutritional counseling services, reimbursement programs for weight loss & tobacco cessation

What This Job Offers

• Job Type: Full-time
• Career Level: Director