Creative Manager, Marketing

Ross•Dublin, CA

11d

About The Position

GENERAL PURPOSE: This position is responsible for end-to-end execution of the seasonal creative direction in support of Ross Marketing Plans. This role manages all photography shoots, as well as a wide range of projects across TV, print, and digital marketing (web, email, and digital advertising) channels. This position requires a high level of organization, attention to detail, an eye for design and the ability to independently manage multiple projects simultaneously. ESSENTIAL FUNCTIONS: Develop and manage marketing print and digital creative assets for both seasonal on-model and product photography including but not limited to\: Develop creative briefs, timelines and project budget tracking for all applicable projects. Create quarterly shot lists for product and on-model photography based on cross-channel marketing plans. Develop and manage product sample requests by division and communicate sample needs to the Fashion Offices (FO) and Merchants. Oversee process to ensure that the correct samples are received for shoots and donated or returned in a timely way. For in-store shoots, create storyboards for each shot considering location and any necessary props. Lead execution of instore shoots with support from the internal team. Responsible for booking photo shoots, talent, hair and makeup, stylists and shop Ross for products and props as needed. Attend photo shoots, manage production logistics and direct photographers and stylists on art direction and models as needed. Oversee asset delivery to various agencies and provide / post contact sheets for all on model and product photography shoots for easy reference. TV / Video Production including\: Manages TV productions in partnership with our advertising agency. Works closely with the Fashion Offices, Merchants and internal teams on production details and logistics to successfully execute commercials. Strategically connects the dots across marketing channels to get the best outcomes and identify opportunities for process efficiency and cost savings. Manage TV production projects on Basecamp with the most up-to-date documents and timelines. Act as primary contact for TV production with Fashion Offices and Merchants ensuring that they are informed and deliver what’s needed for each production. Act as primary contact with Store Communications and Store Manager on TV Shoot Sample Pull Letters, store participation and TV shoot production logistics. Maintain and evolve the In-store TV Shoot Guidelines as needed. In partnership with the agency, attend and manage sample reviews and wardrobe fittings in Los Angeles. Attend all TV shoots in Los Angeles (or other locations as needed) including actively managing multiple production details and logistics. Ensure all TV spots are posted to Interdubs and facilitate video link requests and needs. Web, email and digital advertising channels project management including but not limited to\: Develop marketing creative briefs including all content / prioritization of content, copywriting, visual assets guidance, creative considerations, budget and timelines. Review and proof read layouts including facilitation of internal reviews and approvals. Provide consolidated feedback to agencies. Form email subject headers and review test emails. Act as the day-to-day liaison with external agencies managing inquiries and providing direction on projects. Responsible for contact sheets (digital campaigns) and final work reference documents. General project management work: Serves as credible contact and resource for cross-functional and agency partners. Maintain and publish project timelines across vendors to internal team. Maintain and distribute the Ross Brand Guidelines as needed. Manage digital and print budgets Conduct competitive research across channels. Publish quarterly summary of insights. Act as main Iron Mountain contact to facilitate sample kit needs. Manage miscellaneous customer and internal requests.

Requirements

Bachelor’s degree in marketing, advertising or related field or equivalent combination of education and years of experience.
5+ years of marketing communications / creative services / production experience
Must be detail oriented, efficient at multitasking, and thrive in a deadline-oriented, fast-paced environment.
3+ years of management experience
Must have an eye for design / ability to articulate and provide appropriate guidance to create on-brand assets.
Independently manage multiple projects, budgets and timelines simultaneously.
Solid knowledge of Adobe Suite and Microsoft Office programs.
Great communication (verbal and written) skills and ability to work cross functionally and partner with external agencies.

Nice To Haves

Art direction experience preferred.
Working knowledge of Illustrator, InDesign, Photoshop and Basecamp preferred.

Responsibilities

Develop and manage marketing print and digital creative assets for both seasonal on-model and product photography
Develop creative briefs, timelines and project budget tracking for all applicable projects
Create quarterly shot lists for product and on-model photography based on cross-channel marketing plans
Develop and manage product sample requests by division and communicate sample needs to the Fashion Offices (FO) and Merchants
Oversee process to ensure that the correct samples are received for shoots and donated or returned in a timely way
For in-store shoots, create storyboards for each shot considering location and any necessary props
Lead execution of instore shoots with support from the internal team
Responsible for booking photo shoots, talent, hair and makeup, stylists and shop Ross for products and props as needed
Attend photo shoots, manage production logistics and direct photographers and stylists on art direction and models as needed
Oversee asset delivery to various agencies and provide / post contact sheets for all on model and product photography shoots for easy reference
Manages TV productions in partnership with our advertising agency
Works closely with the Fashion Offices, Merchants and internal teams on production details and logistics to successfully execute commercials
Strategically connects the dots across marketing channels to get the best outcomes and identify opportunities for process efficiency and cost savings
Manage TV production projects on Basecamp with the most up-to-date documents and timelines
Act as primary contact for TV production with Fashion Offices and Merchants ensuring that they are informed and deliver what’s needed for each production
Act as primary contact with Store Communications and Store Manager on TV Shoot Sample Pull Letters, store participation and TV shoot production logistics
Maintain and evolve the In-store TV Shoot Guidelines as needed
In partnership with the agency, attend and manage sample reviews and wardrobe fittings in Los Angeles
Attend all TV shoots in Los Angeles (or other locations as needed) including actively managing multiple production details and logistics
Ensure all TV spots are posted to Interdubs and facilitate video link requests and needs
Develop marketing creative briefs including all content / prioritization of content, copywriting, visual assets guidance, creative considerations, budget and timelines
Review and proof read layouts including facilitation of internal reviews and approvals
Provide consolidated feedback to agencies
Form email subject headers and review test emails
Act as the day-to-day liaison with external agencies managing inquiries and providing direction on projects
Responsible for contact sheets (digital campaigns) and final work reference documents
Serves as credible contact and resource for cross-functional and agency partners
Maintain and publish project timelines across vendors to internal team
Maintain and distribute the Ross Brand Guidelines as needed
Manage digital and print budgets
Conduct competitive research across channels
Publish quarterly summary of insights
Act as main Iron Mountain contact to facilitate sample kit needs
Manage miscellaneous customer and internal requests