Senior Manager, Content Strategy

Mission Lane

8h•$152,000 - $191,000•Remote

About The Position

Mission Lane is seeking a content leader to own content strategy, infrastructure, and execution in a newly created role, reporting to the Chief Marketing Officer. This role is crucial for ensuring that individuals seeking financial solutions find Mission Lane when they need them. The Senior Manager will develop a comprehensive content strategy across search, AI, and owned channels, connecting top-of-funnel acquisition to customer servicing. Within a year, the goal is to establish a robust content model that integrates owned channels, PR, and social media, supported by governance processes for accuracy, auditability, and longevity.

Requirements

5+ years in content strategy, content marketing, or SEO-driven editorial roles
Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation
Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces
Proven ability to produce content optimized for featured snippets, structured data, and conversational search
Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console
Experience managing a multisource content model across writers, AI tools, influencers, and SMEs
Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience
Strong writing and editorial judgment: comfortable both producing and overseeing content

Nice To Haves

Background in financial services or another regulated industry
Consulting or agency experience with end-to-end workstream ownership
Experience managing contractors or external creative partners
Familiarity with digital asset management systems and metadata/tagging for AI agent enablement
Reputation and community management experience (Reddit, forums, UGC platforms)

Responsibilities

Creating and optimizing content for AI-powered search surfaces, including structured FAQs, conversational guides, and semantically linked content.
Developing a multisource content model that incorporates professional writers, influencers, AI tools, and internal subject matter experts.
Implementing a PR and citation strategy to secure placements and references from high-authority external sources.
Monitoring brand sentiment across social and community platforms and actively shaping Mission Lane's presence in organic conversations.
Managing the content infrastructure that supports customer-facing tools such as CX chatbots, agent enablement, and knowledge bases.