Marketing Content Leader
About The Position
This role is responsible for leading the team that creates content for Cisco's enterprise networking campaigns. The Senior Manager, Content Strategy will own the strategy and execution of demand-generating content across the entire funnel, from thought leadership reports to conversion and promotional assets. This position involves partnering with various teams, including product marketing, sales, campaign strategists, demand channel experts, and regional marketers, to create content that addresses customer needs, stands out in the market, and drives measurable engagement. A key aspect of this role is to treat AI as a creative collaborator, experimenting with new formats and leveraging AI to enhance content creation processes and outcomes.
Requirements
- 8-10 years in content strategy/content marketing.
- A track record of building full-funnel content strategies that drive demand.
- Strong hands-on writing and editing skills across various formats, from long-form reports to promotional copy.
- Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.
Nice To Haves
- 5 years of people leadership experience.
- Genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster.
- Ability to upskill a team in AI-powered workflows.
- Experience in B2B technology marketing and writing for an enterprise networking buyer.
- Excellent stakeholder management and influencing skills.
- Strong analytical and presentation skills.
Responsibilities
- Build and lead a team of 4-6 writers and editors, and manage agency partners, focusing on developing their skills and AI fluency.
- Architect demand generation content strategies by synthesizing customer feedback, sales insights, search trends, generative AI trends, and product messaging.
- Pioneer the use of AI in content creation at scale, codifying successful practices for team-wide adoption and serving as a leader for responsible AI use.
- Own content quality across all asset types, encouraging experimentation with different formats.
- Write and edit anchor assets, including long-form reports, web pages, and video scripts.
- Edit promotional content such as email, social media copy, and paid media copy for messaging, brand voice, and engagement.
- Prioritize content that serves the audience while balancing business objectives and aligning with technical and senior stakeholders.
- Present strategies and performance results to senior leadership, clearly articulating what is working, what is not, and future plans.
- Analyze performance metrics and use engagement data to refine strategy and drive pipeline, managing workflows in tools like Asana and Workfront.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with Cisco matching contribution
- Paid parental leave
- Short-term disability coverage
- Long-term disability coverage
- Basic life insurance
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness
- 16 days of paid vacation time per full calendar year for non-exempt employees
- Flexible vacation time off program for exempt employees
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward
- Optional 10 paid days per full calendar year to volunteer
- Annual bonuses for non-sales roles
- Performance-based incentive pay for sales roles
- Grants of Cisco restricted stock units
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
