Senior Manager, Consumer Products Creative - Squishmallows

Jazwares Careers • Culver City, CA

3d • Hybrid

About The Position

The Senior Manager of Consumer Products Creative for Squishmallows protects, elevates, and expands the brand globally. Reporting to the VP of Brand Integrity, this role connects creative excellence with business needs and partners with licensees and internal teams to maintain Squishmallows’ quality, product consistency, and broad consumer appeal. The role leads creative direction, partner approvals, process improvements, and a team of direct reports.

The position is the primary creative contact for assigned licensees, guiding product, packaging, marketing, and pre-production work to ensure alignment with brand identity, age-appropriate appeal, and quality standards. It also coordinates with cross-functional teams, tracks approval schedules and deadlines, develops creative assets and product mock-ups, and mentors a team.

Requirements

• At least 7 years of experience in brand management, marketing, licensing, or a related consumer goods field, ideally in a design-focused or creative strategy role.
• At least 3 years of direct leadership experience, with demonstrated ability to manage, mentor, and delegate effectively.
• Expert-level proficiency in Adobe Creative Suite, specifically Illustrator and Photoshop, and strong hands-on graphic design capabilities.
• Deep understanding of branding principles, manufacturing constraints, product development cycles, and mass- and specialty-market design.
• Exceptional organizational, time-management, and presentation skills, including the ability to present creative direction and brand decisions to internal stakeholders and external partners.
• A proactive, collaborative, solutions-oriented approach and ability to interpret trends across age groups and product categories.

Nice To Haves

• Bachelor's degree in Marketing, Design, Business, Brand Management, or a related field.
• Prior experience in the toy industry.

Responsibilities

• Serve as the primary creative contact for assigned licensees, lead regular meetings, provide creative direction, and translate trends into brand-aligned strategies for different age ranges and retail channels.
• Review and comment on product designs, packaging, marketing collateral, and pre-production samples to ensure alignment with brand identity, age-appropriate appeal, and quality standards.
• Collaborate with retail, marketing, social, global events, and business teams to maintain strategic alignment, support business objectives, and elevate the brand.
• Monitor product approval calendars, manage multiple deadlines, and support timely delivery of assets and reviews.
• Create and curate creative assets and product mock-ups, using graphic design skills to inspire licensees and support collections with hands-on creative solutions.
• Manage, mentor, and inspire direct reports while fostering collaboration, inclusion, professional growth, accountability, and high creative standards.

Benefits

• Private Medical Insurance
• Death in Service insurance
• Employee Assistance Program (EAP)
• Pension
• Flexible work schedule, with Monday through Thursday onsite and optional work from home on Fridays
• Eligibility for an annual performance incentive may apply

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed