Senior Manager, Consumer Products Creative - Squishmallows
About The Position
As the Senior Manager of Consumer Products Creative for Squishmallows, you will play a pivotal role in protecting, elevating, and expanding the magic of Squishmallows across the globe! Reporting directly to the VP of Brand Integrity, you will bridge the gap between creative excellence and sharp business acumen. You will collaborate closely with world-class licensees and internal partners to ensure our signature quality, plush consistency, and demographic-spanning charm shine through every consumer touchpoint. As the day-to-day champion for our partners, you will lead creative direction, streamline approvals, drive process improvements, and inspire a talented team. Come join one of the world's biggest toy-making companies and help us shape the future of play!
Requirements
- 7+ years of experience in brand management, marketing, licensing, or a related field within the consumer goods industry, ideally in a design-focused or creative strategy role
- 3+ years of direct leadership experience with a proven track record of managing, mentoring, and delegating effectively to team members
- Expert-level proficiency in Adobe Creative Suite (specifically Illustrator and Photoshop) with strong hands-on graphic design capabilities
- Deep understanding of branding principles, manufacturing constraints, product development cycles, and mass/specialty market design awareness
- Exceptional organizational, time management, and presentation skills with the ability to confidently present creative direction and brand decisions to internal stakeholders and external partners
- A proactive, collaborative, and solutions-oriented mindset with the ability to interpret trends across multiple age groups and product categories
Nice To Haves
- Bachelor's degree in Marketing, Design, Business, Brand Management, or a related field is a plus
- Prior experience specifically within the toy industry
Responsibilities
- Act as the primary creative contact for assigned licensees by leading regular meetings, sharing clear creative direction, and translating trend insights into brand-aligned strategies tailored for various customer age ranges and retail channels
- Review and comment on product designs, packaging, marketing collateral, and pre-production samples to ensure strict alignment with brand identity, age-appropriate appeal, and signature quality
- Collaborate cross-functionally with retail, marketing, social, global events, and business teams to maintain strategic alignment, support business objectives, and elevate brand presence across the category
- Monitor product approval calendars, seamlessly manage multiple deadlines, and support the on-time delivery of assets and reviews in a fast-paced environment
- Curate compelling creative assets and product mock-ups to inspire licensees, influence collections, and provide robust, hands-on creative solutions using your graphic design skills
- Manage, mentor, and inspire a team of direct reports, fostering a collaborative, inclusive environment that values professional growth, accountability, and high creative standards
Benefits
- Private Medical Insurance
- Death in Service insurance
- EAP
- pension
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
