Senior Manager, Consumer Marketing Strategy

Ford Motor Company • Dearborn, MI

1d • $141,700 - $268,300

About The Position

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position, the Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance. Leading a high-performing strategy team, this role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization. The Senior Manager, Consumer Marketing Strategy serves as a strategic leader responsible for shaping Ford's consumer marketing direction across both near-term business priorities and long-term brand growth. This role leads the development of integrated marketing strategies by bringing together Marketing Communications, Media, Creative, CRM, Analytics, Product Marketing, Consumer Insights, and agency partners around a common strategic vision that drives consideration, strengthens brand health, and supports enterprise business objectives. Leading a high-performing strategy team, this individual guides the development of insight-driven marketing strategies that translate business challenges into actionable plans. The team defines the strategic approach behind major marketing campaigns and enterprise initiatives, integrating consumer understanding, competitive intelligence, marketplace trends, and performance analytics to ensure every significant marketing investment is aligned to clear business objectives, target audiences, measurement frameworks, and execution plans. The Senior Manager serves as a trusted advisor to senior marketing leadership by developing executive-ready recommendations, evaluating complex business challenges, and leading high-impact strategic initiatives that influence enterprise marketing decisions. They help elevate Ford's marketing capabilities by driving rigorous strategic thinking, compelling storytelling, and cross-functional alignment. Working alongside Consumer Insights, Analytics, and external agencies, this leader tackles complex business challenges by leading strategic research, conducting rigorous analysis, synthesizing insights into clear recommendations, and developing best practices that improve marketing planning and decision-making across the organization.

Requirements

• Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance.
• Leading a high-performing strategy team, this role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization.
• The Senior Manager, Consumer Marketing Strategy serves as a strategic leader responsible for shaping Ford's consumer marketing direction across both near-term business priorities and long-term brand growth.
• This role leads the development of integrated marketing strategies by bringing together Marketing Communications, Media, Creative, CRM, Analytics, Product Marketing, Consumer Insights, and agency partners around a common strategic vision that drives consideration, strengthens brand health, and supports enterprise business objectives.
• Leading a high-performing strategy team, this individual guides the development of insight-driven marketing strategies that translate business challenges into actionable plans.
• The team defines the strategic approach behind major marketing campaigns and enterprise initiatives, integrating consumer understanding, competitive intelligence, marketplace trends, and performance analytics to ensure every significant marketing investment is aligned to clear business objectives, target audiences, measurement frameworks, and execution plans.
• The Senior Manager serves as a trusted advisor to senior marketing leadership by developing executive-ready recommendations, evaluating complex business challenges, and leading high-impact strategic initiatives that influence enterprise marketing decisions.
• They help elevate Ford's marketing capabilities by driving rigorous strategic thinking, compelling storytelling, and cross-functional alignment.
• Working alongside Consumer Insights, Analytics, and external agencies, this leader tackles complex business challenges by leading strategic research, conducting rigorous analysis, synthesizing insights into clear recommendations, and developing best practices that improve marketing planning and decision-making across the organization.

Responsibilities

• Leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance.
• Brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization.
• Serves as a strategic leader responsible for shaping Ford's consumer marketing direction across both near-term business priorities and long-term brand growth.
• Leads the development of integrated marketing strategies by bringing together Marketing Communications, Media, Creative, CRM, Analytics, Product Marketing, Consumer Insights, and agency partners around a common strategic vision that drives consideration, strengthens brand health, and supports enterprise business objectives.
• Guides the development of insight-driven marketing strategies that translate business challenges into actionable plans.
• Defines the strategic approach behind major marketing campaigns and enterprise initiatives, integrating consumer understanding, competitive intelligence, marketplace trends, and performance analytics to ensure every significant marketing investment is aligned to clear business objectives, target audiences, measurement frameworks, and execution plans.
• Serves as a trusted advisor to senior marketing leadership by developing executive-ready recommendations, evaluating complex business challenges, and leading high-impact strategic initiatives that influence enterprise marketing decisions.
• Helps elevate Ford's marketing capabilities by driving rigorous strategic thinking, compelling storytelling, and cross-functional alignment.
• Tackles complex business challenges by leading strategic research, conducting rigorous analysis, synthesizing insights into clear recommendations, and developing best practices that improve marketing planning and decision-making across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed