Senior Manager, Consumer Marketing Strategy

Ford • Dearborn, MI

1d • $141,700 - $268,300 • Hybrid

About The Position

The Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance. Leading a high-performing strategy team, this role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization. The Senior Manager, Consumer Marketing Strategy serves as a strategic leader responsible for shaping Ford's consumer marketing direction across both near-term business priorities and long-term brand growth. This role leads the development of integrated marketing strategies by bringing together Marketing Communications, Media, Creative, CRM, Analytics, Product Marketing, Consumer Insights, and agency partners around a common strategic vision that drives consideration, strengthens brand health, and supports enterprise business objectives. Leading a high-performing strategy team, this individual guides the development of insight-driven marketing strategies that translate business challenges into actionable plans. The team defines the strategic approach behind major marketing campaigns and enterprise initiatives, integrating consumer understanding, competitive intelligence, marketplace trends, and performance analytics to ensure every significant marketing investment is aligned to clear business objectives, target audiences, measurement frameworks, and execution plans. The Senior Manager serves as a trusted advisor to senior marketing leadership by developing executive-ready recommendations, evaluating complex business challenges, and leading high-impact strategic initiatives that influence enterprise marketing decisions. They help elevate Ford's marketing capabilities by driving rigorous strategic thinking, compelling storytelling, and cross-functional alignment. Working alongside Consumer Insights, Analytics, and external agencies, this leader tackles complex business challenges by leading strategic research, conducting rigorous analysis, synthesizing insights into clear recommendations, and developing best practices that improve marketing planning and decision-making across the organization.

Requirements

• Bachelor's degree
• 10+ years of experience in marketing strategy, brand strategy, management consulting, or a related field.
• Experience developing integrated marketing strategies for consumer brands or experience in management consulting.
• Experience leading cross-functional initiatives and presenting recommendations to senior leadership.
• Experience leading and developing high-performing teams.

Nice To Haves

• MBA or advanced business degree.
• Automotive or other complex consumer industry experience.
• Experience in management consulting or strategic planning.
• Experience leading agency strategy engagements.

Responsibilities

• Lead the development of integrated marketing strategies for major campaigns, vehicle launches, and enterprise initiatives.
• Translate business priorities, consumer insights, competitive intelligence, and performance analytics into actionable marketing recommendations.
• Develop strategic briefs that provide clear direction to creative, media, CRM, and agency partners.
• Bring together cross-functional teams to align on integrated marketing plans that connect strategy, execution, and measurement.
• Lead strategic research initiatives to answer critical business questions and strengthen future marketing decisions.
• Develop executive presentations and recommendations that influence senior leadership decisions.
• Evaluate marketing performance to identify opportunities for continuous improvement and stronger business impact.
• Build planning frameworks, best practices, and governance processes that improve marketing effectiveness across the organization.
• Lead cross-functional strategic initiatives while influencing stakeholders across a highly matrixed organization.
• Coach and develop a high-performing strategy team while fostering a culture of curiosity, strategic thinking, collaboration, and continuous improvement.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior