Senior Manager, Consumer Marketing Intelligence

Ford Motor • Dearborn, MI

1d • Hybrid

About The Position

The Senior Manager, Marketing Intelligence is a strategic leader who builds and advances Ford's capability to turn complex marketing, consumer, competitive, and business data into smarter decisions. This role establishes the reporting, measurement frameworks, and analytical processes—including executive scorecards, dashboards, KPIs, and performance reporting—that explain what is happening, why, and what Ford should do next. Leading a high-performing intelligence team, this individual guides analytical deep dives that integrate marketing performance, consumer behavior, competitive intelligence, brand health, and media effectiveness to identify opportunities, diagnose challenges, and deliver actionable recommendations. As a trusted advisor to senior marketing leadership, the Senior Manager translates complex data into compelling executive narratives, evaluates marketing investments, identifies performance drivers, and influences enterprise-wide marketing decisions—shaping strategy, investment choices, and campaign optimization. Working closely with Marketing Strategy, Consumer Insights, Analytics, Marketing Communications, Media, CRM, Product Marketing, Finance, and agency partners, this leader embeds Marketing Intelligence throughout the marketing planning process, from strategy development through campaign optimization and post-launch learning. Beyond delivering insights, the Senior Manager is responsible for continuously modernizing the function—strengthening governance, standardizing measurement, advancing analytical capabilities, leveraging AI and automation, and building scalable processes and a high-performing team to elevate marketing effectiveness across the organization.

Requirements

• Strong analytical and strategic thinking with the ability to solve complex business problems.
• Exceptional storytelling and executive communication skills, translating complex analyses into compelling business recommendations.
• Deep understanding of marketing measurement, performance analytics, business intelligence, and KPI development.
• Experience developing executive dashboards, scorecards, reporting frameworks, and measurement strategies.
• Experience designing analytical frameworks and decision-support tools that influence business and marketing decisions.
• Ability to influence senior leaders and drive alignment across highly matrixed organizations.
• Strong problem-solving capabilities with experience synthesizing quantitative and qualitative data into actionable insights.
• Proven ability to lead and develop high-performing analytical teams.
• Passion for building world-class marketing intelligence capabilities through innovation, continuous improvement, and operational excellence.
• Bachelor's degree required.
• 10+ years of experience in marketing intelligence, marketing analytics, business intelligence, consumer insights, management consulting, or a related analytical field.
• Experience leading cross-functional initiatives and presenting recommendations to senior leadership.
• Experience leading and developing high-performing teams.

Nice To Haves

• MBA or advanced business degree.
• Automotive or other complex consumer industry experience.
• Experience in management consulting, analytics consulting, or marketing effectiveness.
• Experience with marketing mix modeling (MMM), attribution, experimentation, AI-enabled analytics, or advanced marketing measurement.

Responsibilities

• Lead Ford's Marketing Intelligence team responsible for executive reporting, marketing measurement, and analytical decision support.
• Design and continuously improve the Marketing Intelligence operating model, including governance, reporting standards, measurement frameworks, and best practices.
• Transform complex marketing, customer, competitive, and business data into clear, actionable recommendations that improve marketing effectiveness and business performance.
• Embed Marketing Intelligence throughout the campaign lifecycle – from planning and investment decisions through optimization and post-launch learning.
• Lead analytical deep dives that identify performance drivers, diagnose business challenges, and uncover growth opportunities.
• Develop measurement frameworks that connect marketing investments to brand health, customer behavior, sales performance, and business outcomes.
• Build intelligence systems that connect insights directly to business actions, ensuring recommendations consistently drive campaign optimization, investment decisions, and strategic planning.
• Proactively identify emerging trends, performance risks, and growth opportunities through continuous monitoring of consumer, competitive, marketplace, and campaign data.
• Improve access to marketing intelligence by standardizing reporting, democratizing data, and building scalable self-service tools for stakeholders across the organization.
• Leverage AI, automation, and modern analytics tools to improve operational efficiency, accelerate insight generation, and enable deeper analytical work.
• Assess and continuously improve Ford's Marketing Intelligence maturity by advancing measurement capabilities, automation, governance, and technology adoption.
• Coach and develop a high-performing intelligence team while fostering a culture of analytical rigor, intellectual curiosity, collaboration, and continuous improvement.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior