Senior Manager, Consumer Marketing Intelligence
About The Position
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. The Senior Manager, Marketing Intelligence is a strategic leader who builds and advances Ford's capability to turn complex marketing, consumer, competitive, and business data into smarter decisions. This role establishes the reporting, measurement frameworks, and analytical processes—including executive scorecards, dashboards, KPIs, and performance reporting—that explain what is happening, why, and what Ford should do next. Leading a high-performing intelligence team, this individual guides analytical deep dives that integrate marketing performance, consumer behavior, competitive intelligence, brand health, and media effectiveness to identify opportunities, diagnose challenges, and deliver actionable recommendations. As a trusted advisor to senior marketing leadership, the Senior Manager translates complex data into compelling executive narratives, evaluates marketing investments, identifies performance drivers, and influences enterprise-wide marketing decisions—shaping strategy, investment choices, and campaign optimization. Working closely with Marketing Strategy, Consumer Insights, Analytics, Marketing Communications, Media, CRM, Product Marketing, Finance, and agency partners, this leader embeds Marketing Intelligence throughout the marketing planning process, from strategy development through campaign optimization and post-launch learning. Beyond delivering insights, the Senior Manager is responsible for continuously modernizing the function—strengthening governance, standardizing measurement, advancing analytical capabilities, leveraging AI and automation, and building scalable processes and a high-performing team to elevate marketing effectiveness across the organization.
Requirements
- Strategic leadership
- Ability to build and advance capabilities to turn complex marketing, consumer, competitive, and business data into smarter decisions
- Experience establishing reporting, measurement frameworks, and analytical processes (executive scorecards, dashboards, KPIs, performance reporting)
- Experience guiding analytical deep dives integrating marketing performance, consumer behavior, competitive intelligence, brand health, and media effectiveness
- Ability to identify opportunities and diagnose challenges
- Ability to deliver actionable recommendations
- Ability to translate complex data into compelling executive narratives
- Experience evaluating marketing investments
- Experience identifying performance drivers
- Ability to influence enterprise-wide marketing decisions
- Experience working with Marketing Strategy, Consumer Insights, Analytics, Marketing Communications, Media, CRM, Product Marketing, Finance, and agency partners
- Experience embedding Marketing Intelligence throughout the marketing planning process
- Experience modernizing functions
- Experience strengthening governance
- Experience standardizing measurement
- Experience advancing analytical capabilities
- Experience leveraging AI and automation
- Experience building scalable processes
- Experience building a high-performing team
Responsibilities
- Establishes the reporting, measurement frameworks, and analytical processes—including executive scorecards, dashboards, KPIs, and performance reporting—that explain what is happening, why, and what Ford should do next.
- Guides analytical deep dives that integrate marketing performance, consumer behavior, competitive intelligence, brand health, and media effectiveness to identify opportunities, diagnose challenges, and deliver actionable recommendations.
- Translates complex data into compelling executive narratives.
- Evaluates marketing investments.
- Identifies performance drivers.
- Influences enterprise-wide marketing decisions—shaping strategy, investment choices, and campaign optimization.
- Embeds Marketing Intelligence throughout the marketing planning process, from strategy development through campaign optimization and post-launch learning.
- Continuously modernizes the function—strengthening governance, standardizing measurement, advancing analytical capabilities, leveraging AI and automation, and building scalable processes and a high-performing team to elevate marketing effectiveness across the organization.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
