Senior Manager, Consumer Insights Front End Innovation - NA Family Care

Kimberly-Clark•Chicago, IL

9d•$140,320 - $173,360•Hybrid

About The Position

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Do you have a passion for uncovering the mystery behind the consumer psyche? Are you always on the lookout for innovative ways to understand and influence human behavior? Do you get a thrill out of driving growth? Exploring the impact of AI on the future of market research? If so, we want you to join our Consumer Insights & Analytics team and help define the future of our innovation! We are currently have an opening for a Consumer Insights Sr. Manager of Front End Innovation at our Chicago Commercial Center. This opening spans across our Kleenex, Cottonelle, Scott and Viva brands within our Family Care business. With your deep expertise in quantitative and qualitative research, behavioral science and design thinking, you'll take the lead in uncovering 360-degree human understanding to inspire growth-minded decisions and foster a data-driven culture. You'll be the driving force behind applying meaningful, best-in-class consumer insights to create breakthrough innovative products and experiences that will make a difference in consumers’ lives. As an exceptional communicator, you will build strong relationships with stakeholders across all levels of the organization and will be vital player in a team of brand strategists, engineers, and designers. You will build the talent of others by developing and sharing best practices with both the Insights & Analytics community and broader organization. As a creative and critical thinker with a passion for innovation, you will always be looking for new ways to push the boundaries of what's possible.

Requirements

Bachelor's degree and 7+ years of experience in consumer insights, advanced degree preferred
Expertise in executing behavioral science experiments and experience leading, designing, executing, and reporting primary market research.
Deep understanding of how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis into business, innovation, and marketing strategies. This includes segmentation, need states, concept and product development/validation, test and learn approaches, design/packaging testing, creative optimization and more
Exceptional track record of translating insights into strategy and innovation priorities for a brand
Ability to work effectively with all levels of business team management
Ability to coach others and build organizational talent relative to market research and strategic thought – especially related to AI adoption and utilization
Proven ability to integrate data from a variety of sources to provide clarity and direction to multi-functional team
Strong influencing skills and ability to shape strategic direction
Excellent written and communication skills

Responsibilities

Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs.
Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and explore leading edge methodologies to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
Synthesize, interpret, and apply information/data to establish facts and developing insights to provide new perspectives on the category, consumers, and innovation pathways.
Manage the engagement of marketing research and analytics projects, including external research suppliers, to ensure the research and analytics are executed in an accurate, timely, and cost-efficient manner.
Uncover insights in an agile, dynamic business environment to drive iterative innovation process, inclusive of AI-based tools.
Lead with the application of behavioral understanding to brand building.
Apply sound understanding of current and emerging research methodologies, acting as the functional expert in the application of consumer practices.
Demonstrate intense curiosity to learn the business, the consumer, the market, and apply innovation consumer methodologies to strengthen consumer insights.