Manager, Consumer Insights

Tatcha•San Francisco, CA

3d•$100,000 - $115,000•Hybrid

About The Position

In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships. You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth.

Requirements

6+ years of experience managing performance marketing channels.
Experience in beauty or luxury a plus – passion for beauty a must
Experience conducting custom research studies including concept, claims, and message testing
Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater
Familiarity with brand health tracking, purchase panel data, and syndicated research tools
Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership
Strong project management skills with experience managing external research vendors and agency partners
Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

Responsibilities

Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities
Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations
Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities
Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs
Support the development of consumer segmentation, journey mapping, and audience understanding initiatives
Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding
Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making
Identify the “so what” behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders
Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams
Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement
Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior
Support the development of KPI frameworks and measurement plans tied to marketing and business objectives
Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs
Help connect consumer insights to measurable business and marketing outcomes