Senior Manager, Community Marketing

Adyen•San Francisco, CA

23h•Hybrid

About The Position

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. The Role We are hiring an experienced Senior Manager of Community Marketing to develop and launch Adyen’s first community programs. This hybrid role will be based in our San Francisco office, and reporting to the VP of Marketing, North America. This role is all about creating thoughtful experiences that build long-term trust and turn our customers into our strongest growth engine. As our first community marketer, you will create the vision and strategy for community marketing in North America, and will execute events and programs from end-to-end. You’ll partner with a group of cross-functional stakeholders (like marketing, strategy, sales, and account management teams) to make it happen. This is a unique opportunity to be the first in the role, build for the North America market, and create the global standard for how community marketing is done at Adyen.

Requirements

10+ years of B2B marketing experience, with at least 5 years specifically focused on community building.
Experience in Fintech is ideal
Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events).
You’re comfortable managing promotion and event logistics from end-to-end
Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy.
Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought
Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders.
Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentations

Responsibilities

Develop the strategy for our first-ever community marketing program in North America. You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap.
Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups.
Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events.
Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership.
Develop and hit KPIs - Define success metrics and determine how we translate member value into business value. Report on insights and learnings, and use data to continuously optimize programs.
Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life.