Senior Manager, Communications Strategy

Sunbelt Rentals, Inc.•Fort Mill, SC

1d•$130,315 - $179,183•Onsite

About The Position

The Senior Manager, Communications Strategy is responsible for defining and advancing the enterprise communications strategy, establishing a clear and compelling narrative that aligns leadership, engages employees, and strengthens Sunbelt’s external reputation. This role ensures consistent, high-impact messaging across executive, internal, and external channels—positioning communications as a strategic driver of business performance, culture, and brand differentiation.

Requirements

Bachelor’s Degree in Communications, Journalism, Public Relations or related field or equivalent experience with a minimum of 8-10 years of corporate communications, traditional/digital/social media, public relations, and crisis communication; including 2-5 years of leading a team.
Proven ability to operate as a strategic advisor, using a consultative approach to partner with senior leaders and influence decision-making through clear, informed communications counsel
Strong presence, Communications expertise, with the ability to engage confidently with senior leadership, shape messaging for high-visibility forums, and represent the organization with professionalism and impact
Demonstrated business acumen, with a deep understanding of how communications drives business performance, organizational alignment, and brand reputation
Exceptional strategic thinking and problem-solving skills, with the ability to translate complex business priorities into clear, compelling messaging and communication strategies
Experience developing and leading enterprise communications strategies, including executive communications, internal communications, and external positioning.
Strong stakeholder management and influencing skills, with the ability to build trust, align diverse perspectives, and drive consensus across functions and leadership levels
Outstanding written and verbal communication skills, including experience crafting executive-level messaging, presentations, and narrative frameworks
Ability to operate in a fast-paced, evolving environment, balancing long-term strategic priorities with emerging business needs
Consistent track record of measurable impact driving, using insights and data to refine communications strategies and improve effectiveness
Social media management expertise, including experience in social media platforms, such as LinkedIn, Twitter, Instagram, Facebook & YouTube
Ability to effectively integrate complex business strategies and industry trends into compelling Public Relations and social media campaigns.
Excellent interpersonal, written, and verbal communication skills, as well as the ability to effectively communicate and influence C-level executive leadership.
Meticulous attention to detail, and strong preparation and organizational skills.
Ability to work efficiently under pressure in an environment of constant change and shifting priorities.
Ability to develop and maintain relationships internally and externally; collaborative and inclusive; work independently

Responsibilities

Set and lead the enterprise communications strategy across internal, executive, and external channels—ensuring alignment to business priorities, company narrative, and growth objectives.
Own and evolve executive communications strategy, consult with senior leadership to define messaging platforms, enhance leadership visibility, and ensure consistent, high-impact communications across presentations, employee engagement, and external communications.
Develop and elevate Sunbelt’s employer brand through external communications, integrating PR, social, and media strategies to strengthen reputation, attract talent, and position the company as an employer of choice.
Lead the internal communications function to drive clarity, engagement, and alignment—connecting employees to strategy, culture, and priorities through modern, scalable communication approaches.
Direct integrated communications planning and execution, aligning campaigns and key moments to the business strategy, operating calendar, and organizational priorities.
Oversee social media strategy and governance, ensuring content, campaigns, and always-on activity are aligned to brand, audience, and performance objectives.
Lead media relations and external communications strategy, building strong relationships with media and proactively positioning Sunbelt’s story, leadership, and key initiatives
Oversee communications for social responsibility and community impact, ensuring the company’s commitments are clearly articulated and effectively promoted.
Establish and execute a roadmap for AI and technology adoption within Communications, driving measurable improvements in efficiency, speed, scalability, and content effectiveness across the organization.
Partner with business and functional leaders to develop targeted, audience-driven, integrated communications that support enterprise initiatives and drive engagement across internal and external stakeholders.
Serve as division spokesperson and lead crisis communications, develop messaging frameworks and coordinating response strategies with senior leadership and cross-functional partners.
Manage and optimize external agency partnerships, ensuring alignment to strategic priorities, clear scope of work, and effective budget management.
Establish and scale best practices, frameworks, and standards for communications across the organization, leveraging benchmarks and driving consistency across regions.