Communications Strategy Director

Adelphi Group•Chicago, IL

2d•$150,000 - $200,000•Hybrid

About The Position

BBDO exists to do big things for clients and creativity. Comms Strategy at BBDO exists because doing big things requires more than a great brief and a great idea. It requires understanding how ideas gain momentum and move through the real world, through culture, through communities, and through channels. The Comms Strategy team sits between brand planning and media planning, and between creative ambition and business reality. They answer questions like: Why would anyone care? Where does this idea have the most energy? How does it earn attention instead of demanding it? How does it become bigger than advertising? How do we create two-way conversation with our audience? The discipline is simple: to shape how big ideas move through the world.

Requirements

Understands that the way an idea enters culture is just as important as the idea itself.
Thinks in people, not channels.
Understands what motivates people, what stands in their way, and what will move them to act before thinking about channels, formats, or tactics.
Can zoom in and zoom out.
Cares about the work.
Knows how to make brave ideas feel safe by giving them strategic proof.
Makes people around them better through mentoring, teaching, collaboration, and sharing credit.

Responsibilities

Lead communications strategy across major accounts.
Help shape everything from campaign architecture to tactical brief writing.
Define the behavior a brand needs to change.
Help a creative team make an idea bigger.
Help a client find the confidence to buy brave work.
Define big jobs to be done, identify opportunities, map journeys, build communications frameworks, and create go-to-market programs that maximize the impact of creative ideas.
Partner with creatives from the earliest stages of development.
Mentor junior strategists.
Develop thought leadership.
Refine how we work.
Uncover new opportunities for Comms Strategy across the agency.
Shape where the discipline goes next.
Play a key role in new business efforts, bringing fresh thinking to pitches, helping shape the communications opportunity, and turning complex challenges into clear, inspiring narratives.