Senior Manager, Commercial Strategy

Kellanova•Berwyn, IL

1d•$134,400 - $176,400

About The Position

Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, and Pure Organic®, while the Tasty & Wholesome portfolio includes Eggo®, Rice Krispies Treats® and Pop Tarts®. Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions. Reporting to the Sr. Director, Strategic Demand Lead (SDL), the Senior Manager, Commercial Strategy leads the commercialization of innovation, seasonal, and limited-time offer (LTO) initiatives for the Pop-Tarts and Rice Krispies Treats brands. This role serves as the commercial lead for Pop-Tarts innovation while providing leadership and strategic direction to the Innovation Manager supporting Rice Krispies Treats. The position is responsible for translating innovation pipelines into customer-ready selling strategies that drive distribution, merchandising, and activation across key retail customers and channels. Partnering closely with Marketing, Sales, Finance, SRM, Supply Chain, Omnichannel, and R&D teams, this role develops and executes commercialization plans that maximize launch success and accelerate growth. Success requires strong commercial acumen, strategic thinking, cross-functional leadership, and the ability to influence diverse stakeholders.

Requirements

Bachelor’s degree and progressive experience in Consumer Packaged Goods (CPG) across Sales, Marketing, Commercialization, Innovation, Brand Management, or related functions.
Proven track record leading the commercialization of new products, seasonal programs, and innovation initiatives from concept through market execution.
Experience developing customer-specific commercial strategies, promotional programs, merchandising solutions, and retail activation plans that drive business results.
Demonstrated ability to influence cross-functional stakeholders and lead complex initiatives across multiple functions.
Exceptional communication, presentation, and storytelling skills, including developing executive-level and customer-facing materials.
Experience partnering with national retail customers and omnichannel teams to execute integrated in-store and digital activation strategies.
Strong leadership, analytical, financial, and strategic planning capabilities, with experience coaching and developing team members while translating insights into actionable business recommendations.
All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role.

Responsibilities

Lead the commercialization of innovation, seasonal, and limited-time offer (LTO) programs for Pop-Tarts, driving customer adoption and marketplace execution.
Partner with Marketing, Sales, R&D, Finance, Supply Chain, SRM, and Omnichannel teams to develop and execute integrated go-to-market strategies.
Translate innovation pipelines into customer-specific commercial plans, including merchandising, display, promotional, and omnichannel activation programs.
Develop customer-facing sales materials and lead commercialization planning to support distribution growth, successful sell-in, and strong sell-through performance.
Provide strategic leadership to the Rice Krispies Treats Innovation Manager while monitoring performance, identifying growth opportunities, and optimizing innovation activation strategies.