Senior Manager, Commercial Marketing

T-Mobile USA•Bellevue, WA

About The Position

The Senior Manager, Consumer Marketing is a leadership position that develops a high-performing team responsible for the delivery of key outcomes through marketing strategy and communications. This leader possesses superior communication skills and a high level of executive presence while partnering cross functionally with Consumer & Market Intelligence, Product, Digital Business, Acquisition, Creative, and Marketing leadership teams ensuring product and program campaigns are efficiently designed and delivered throughout the customer lifecycle. This leader will role model agility and adaptability and is energized by the spirit of continual improvement, as new ways of working are both influenced and supported by them. The team is comprised of Consumer Marketing Managers that work to understand business priorities and roadmaps in order to then analyze consumer insights and customer intellegence to inform go-to-market strategies for new products and programs. The team monitors performance, optimizes, and socializes campaign results. Team members both lead development of new ideas and business cases, as well as support marketing strategy development for other areas of T-Mobile that strive to communicate with the existing consumer base. As the team drives strategy yet also need to be fast-moving activators, the leader is highly strategic with the ability to ‘see around the corner’ to guide the team into the future, and also dive into the weeds to support plan development and optimization if/where needed. This role operates autonomously; designs strategy; defines input and output goals; has command of their marketing pillar and success measurement. This leader has experience driving full funnel multi-media marketing campaigns leveraging both 1P and 3P data, experinece in targeting and re-targeting strategies, omni channel marketing expertise across digital and physcial shopping destinations, and is able to train other team members.

Requirements

Bachelor's Degree and 7+ years' marketing or work experience OR a combination of education and experience deemed equivalent.
5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing including a highly consumer centric POV.
5+ years of people leadership experience in managing, coaching, and developing direct report(s).
Ability to influence, lead and coach direct and cross functional teams to foster new concepts and ideas.
Strong communications skills by presentation, written and verbal methods, and executive presence.
Ability to develop and implement marketing strategies that increase awareness, consideration, conversion, engagement and retention.
Optimize campaigns to streamline and drive team efficiency over time.
Can drive email, SMS, push notification, and owned marketing programs to engage customers throughout their lifecycle.
T&L into paid marketing programs.
Consumer centric approach with desire for deep understanding of customer behaviors, preferences, and expectations.
Uses data-driven insights to create customer journeys and content based on user behavior, demographics, and preferences.
Implements targeting and retargeting strategies.
Experience in defining and implementing go-to-market strategies and measuring performance.
Builds roadmap and leads A/B testing initiatives for messaging, timing, and creative elements to continuously improve campaign performance.
Expansive problem solver who exemplifies green housing, building upon ideas with a ‘yes and’ mentality.
Ability to lead and influence with a ‘how might we’ approach.
At least 18 years of age
Legally authorized to work in the United States

Responsibilities

Supports team with development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio, including new product introductions and promotional offers.
Requires extensive performance management including analysis of customer insights and business performance, and marketing campaign performance.
Partners with cross-functional teams including operations, analytics, finance, product management, product marketing, consumer intelligence and insights, acquisition, brand, creative, pricing and more to develop and implement customer plans.
The role requires strong cross functional partnership across the enterprise to ensure perfect execution of new products and offers in market.
Responsible for finding opportunities for improved results based on competitive landscape, business and campaign performance, and positioning linked to customer struggles.
Provides strategic recommendation on ways to better engage with our existing consumer base.
Leads socialization of team plans and results with cross-functional leadership team.
Also responsible for other Duties/Projects identified by management as needed.