Senior Manager, Commercial Experience and Activation

NASCAR•IOWA, IA

6d•Onsite

About The Position

NASCAR is seeking a Senior Manager, Commercial Experience and Activation – NASCAR Midwest Division, based at Iowa Speedway. This position will lead account management, partner activation strategy, and sales support activities for Iowa Speedway and Kansas Speedway while supporting partner activities for events at Chicagoland Speedway, Phoenix Raceway, and Michigan International Speedway. This role will guide the onboarding of new partners, develop event-weekend activation strategies, manage contractual obligations and deliverables for key accounts, and provide accurate and timely reporting to support partnership sales efforts. This position offers the opportunity to shape high-impact partner experiences across several NASCAR properties and events. By bringing partnership agreements to life, strengthening client relationships, and collaborating across the organization, the Senior Manager will play an important role in delivering value for NASCAR’s partners while helping grow the business throughout the Midwest Division.

Requirements

Bachelor’s degree in sports management, business, sports marketing, or a related field.
A minimum of three to four years of related experience; account management, client service, agency, partnership marketing, or sports marketing experience is strongly preferred.
A proactive, entrepreneurial approach with the ability to lead projects from concept through completion.
Excellent organizational and project-management skills, with the ability to manage multiple accounts, deliverables, and deadlines in a fast-paced environment.
Strong strategic thinking, problem-solving, and decision-making skills.
Creativity and a continuous-improvement mindset, with the ability to develop effective new processes and ideas.
Strong attention to detail and excellent written and verbal communication skills.
Demonstrated ability to build relationships and work effectively with internal and external stakeholders, including senior executives.
Ability to read and interpret complex documents and prepare compelling presentations for internal and external audiences.
Proficiency with Microsoft Office applications and database-management systems.
Ability to apply basic mathematical concepts, including percentages, ratios, proportions, and statistical information, to practical business situations.
Willingness to work a flexible schedule, including evenings and weekends, as required.
Ability and willingness to travel approximately 25%, including some weekends, to Chicagoland Speedway, Kansas Speedway, Michigan International Speedway, and Phoenix Raceway.

Responsibilities

Serve as the primary account lead for key Iowa Speedway partners during NASCAR events, other motorsports events, and special events.
Manage a portfolio of partners before, during, and after events across the Midwest Division’s track properties.
Develop and execute event-weekend activation strategies that support partner priorities and regional sales objectives.
Oversee the fulfillment of partnership assets, including signage, activations, tickets, parking passes, credentials, hospitality, social media, and digital content.
Administer Event Business Management Software (EBMS) for the Partnership Sales and Commercial Experience & Activation teams, including loading contract orders, generating accounting reports, and processing fulfillment reports.
Assist with the creation of new business agreements and lead or support partnership renewal conversations in collaboration with Regional Sales and Legal.
Serve as a liaison to Accounting and Finance regarding trade agreements, trade valuations, past-due reports, payments, and invoice coding.
Manage records and inventory related to signage and hospitality assets for assigned track properties.
Create and update hospitality resource guides, hospitality letters, and related collateral for designated Midwest Division properties.
Support the Regional Sales team by developing partner presentations for new business opportunities, renewals, recaps, and financial updates.
Develop event schedules and plans that support partner priorities and sales strategies.
Collaborate with National and Regional Sales, Marketing, Ticketing, Operations, Legal, National Account Management, Accounting, Event Experience, Group Sales, and other internal teams.
Support revenue-generating partnership opportunities, including race entitlements, area naming rights, official and promotional rights, experiential activations, hospitality, track signage, and social and digital assets.
Build relationships within regional business communities to identify opportunities that support revenue growth for Iowa Speedway and the broader Midwest Division.
Perform other duties as assigned.