Senior Manager, Commercial Activation

Office Depot•Boca Raton, FL

7d•$90,000 - $106,500

About The Position

The Senior Manager, Commercial Activation identifies commercial growth opportunities and enables sales teams to act on them. The role translates customer insights, business priorities, and market signals into targeted sales plays, lead and account prioritization strategies, and Salesforce-enabled workflows that support customer acquisition, account growth, and retention. It partners across Sales, Marketing, Analytics, Enablement, Sales Operations, and CRM teams and is accountable for execution, seller adoption, pipeline generation, revenue impact, and ROI. As the primary liaison between commercial stakeholders and the CRM/product team, the role translates business requirements into scalable Salesforce processes, workflows, and enhancements that improve seller productivity and commercial performance. The position requires a bachelor's degree or equivalent experience and at least 8 years of experience in GTM strategy, commercial operations, revenue operations, sales operations, demand generation, sales effectiveness, marketing operations, or related B2B disciplines. The successful candidate will have Salesforce expertise, experience with CRM technologies and related sales and marketing tools, strong process-design and requirements-documentation skills, and the ability to lead cross-functional initiatives and optimize performance.

Requirements

Bachelor's degree or equivalent experience.
At least 8 years of experience in GTM strategy, commercial operations, revenue operations, sales operations, demand generation, sales effectiveness, marketing operations, or related B2B disciplines.
Salesforce expertise, including workflow design, lead management, account management, opportunity management, dashboards, reporting, and automation.
Experience with CRM technologies, sales engagement platforms, analytics tools, and marketing automation systems.
Strong business process design and requirements documentation capabilities.
Experience leveraging AI-enabled sales productivity and automation solutions.
Strategic and analytical thinking with strong commercial acumen.
Ability to translate business strategy into scalable operating processes.
Strong project and stakeholder management skills.
Ability to influence senior leaders across Sales, Marketing, Operations, Analytics, and Technology teams.
Excellent communication, presentation, and change management capabilities.
Strong problem-solving and performance optimization skills.
English language skills.

Nice To Haves

Results-oriented approach and a strong bias toward execution.
Comfort operating in ambiguity and leading cross-functional initiatives.
Customer-centric mindset focused on measurable commercial outcomes.
Ability to balance strategic planning with hands-on execution.

Responsibilities

Develop and manage commercial activation plays that drive customer acquisition, account growth, and retention.
Own the end-to-end activation process, including opportunity identification, targeting, segmentation, account prioritization, seller execution, and performance optimization.
Act as the business owner for commercial activation capabilities within Salesforce, translating business and sales requirements into scalable workflows, automation, reporting, and seller experiences.
Define and optimize lead, account, and opportunity management processes, including qualification, routing, scoring, disposition, follow-up, and recycling.
Partner across Sales, Marketing, Analytics, Enablement, Sales Operations, and CRM teams to execute programs and measure seller adoption, conversion, pipeline, revenue, and ROI.