Senior Manager, Commerce & Retail Media

dentsu•New York, NY

2d•$72,000 - $110,000•Hybrid

About The Position

The Commerce & Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Senior Manager will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Criteo, Instacart, Walmart and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.

Requirements

At least 4 years digital performance marketing experience in ecommerce / retail search, paid search, PPC, paid social, programmatic, or related field or 3+ years managing large-scale, complex ecommerce campaigns.
Experience managing budgets, meeting KPIs and informing KPI goals
SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience strongly preferred
Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis
Strong personal organizational, communication and prioritization skills with a strong attention to detail.
Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail Media
High levels of integrity, autonomy and self-motivation

Nice To Haves

Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.

Responsibilities

Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
Use the latest technology and best practice to build strategic automation into campaign management and reporting.
Work with our reporting teams and tech to develop and update performance reports to provide actionable insights and analysis
Ensure campaigns are run to agreed upon best practice guidelines
Assist and attend regularly scheduled client performance and status meetings along with ad-hoc presentations/requests.
Collaborate across our client team and within the commerce & retail media organization to solve, innovate, build skills and develop thought leadership and best practices