Senior Manager, Co-Brand Acquisitions

Marriott • Bethesda, MD

16h • Hybrid

About The Position

The Senior Manager, Co-Brand Acquisitions owns channel strategy and execution
for the Marriott Bonvoy American Express Co-Brand portfolio, with a focus on
driving aggressive new cardholder growth across Affluent and Small Business
audience. This role sits at the intersection of channel execution, bank partner
collaboration, and cross-functional marketing leadership and requires someone
who can operate independently at a senior level from day one.

Requirements

• 5+ years of digital marketing experience with a minimum of 2 years of experience in cobrand card acquisitions.
• Hands-on ownership of Paid Search, Paid Media, and digital acquisition channels with demonstrated budget and performance accountability
• Demonstrated understanding of financial services marketing regulations and co-brand compliance requirements, including experience managing legal and compliance reviews across offer copy, channel placements, and creative assets in a highly regulated environment.
• Deep understanding of the Marriott Bonvoy Loyalty program, co-brand card acquisition economics, and the internal systems and processes specific to this portfolio
• Experience managing integrated campaigns end-to-end, including creative development, cross-functional reviews, and deployment
• Strong analytical skills with the ability to translate performance data into strategic recommendations for senior leadership

Nice To Haves

• Experience with Direct Mail execution, or CEC acquisition channels
• Exposure to a card product refresh or long-range go-to-market initiative
• Established relationships with American Express or equivalent bank partners

Responsibilities

• Develop the marketing roadmap and product growth plan for Marriott Bonvoy American Express Co-Brands to deliver acquisitions goals
• Identify target audiences, inform offer and value proposition strategy, and coordinate tactics to support portfolio expansion
• Drive ongoing analysis, reporting, and forecasting in partnership with internal teams and bank partners
• Continuously innovate and enhance marketing tactics to drive revenue and contribute to portfolio growth
• Manage ad-hoc projects in support of Global Cards strategic goals
• Own end-to-end acquisition strategy, execution, and performance for Digital (Res/Non-Res, App), Paid Search, Paid Media, RAF, IVR, and other acquisition channels
• Plan, deploy, and manage campaigns, creative, budgets, and offers across channels to achieve KPIs
• Monitor performance, identify breaks, and lead remediation; manage ongoing channel and segment optimization
• Design and execute a Test & Learn roadmap; document and apply results to ongoing strategy
• Identify opportunities to improve efficiency via personalization, triggers, ride-along opportunities, and new placement
• Optimize Bank Channel and on-property/associate card acquisition performance
• Collaborate with bank partners to align on messaging, media strategy, and joint acquisitions objectives
• Lead go-to-market planning and execution for new features, promotional offers, and Marriott Bonvoy integrations
• Partner with internal teams Product, Brand, Social, Legal, PR, Loyalty Marketing, and ECM to bring campaigns to market and integrate with enterprise initiatives
• Support PR and communications strategy for acquisition-relevant announcements
• Serve as a key contributor to program-wide future updates and refreshes providing channel insights and acquisition frameworks to inform long-range strategy

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed