Senior Manager, Category Promotion & Coupon Planning
About The Position
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Senior Manager, Category Promotion & Coupon Planning leads the development and execution of category-level promotional and discount strategies across both mass and personalized offers. This role is responsible for driving customer engagement, incremental sales, and margin performance through data-driven insights, market intelligence, and cross-functional collaboration. You will shape promotional strategy, influence go-to-market decisions, and continuously optimize performance in a fast-paced, evolving environment.
Requirements
- 5+ years of experience in promotions, category planning, pricing, loyalty, merchandising, marketing, or related fields
- Proven experience designing and optimizing promotional strategies that drive sales, margin, and customer engagement
- Strong analytical skills with the ability to translate data into clear insights and business actions
- Strong executive communication and presentation skills
- Demonstrated ability to influence cross-functional stakeholders through data-driven insights
- Experience managing financial performance and budget targets
- Proficiency with Excel, PowerPoint, and data/analytics tools (e.g., SQL, Snowflake)
Nice To Haves
- Experience in retail, loyalty, or consumer-facing environments
- Experience managing external vendors or strategic partnerships
- Proven ability to work effectively in ambiguous, fast-paced environments
- Experience leading performance improvement or audit initiatives
Responsibilities
- Develop and execute category-specific promotional and discount strategies aligned with enterprise and category objectives
- Drive customer engagement, incremental revenue, and margin through data-driven optimization of promotional programs
- Manage and track performance against annual financial targets, adjusting strategies based on results and category role
- Analyze performance trends and translate insights into actionable recommendations that improve strategy and execution
- Influence cross-functional stakeholders to evolve existing programs using fact-based analysis and market insights
- Identify opportunities and navigate ambiguity in a dynamic, rapidly changing business environment
- Create and deliver executive-level presentations and performance recaps to inform strategic decisions
- Collaborate with external vendors and partners to enhance promotional capabilities and drive mutual value
- Partner with Category, Marketing, Analytics, and Operations teams to align promotional initiatives with broader business goals
- Support quality and performance improvement efforts, including audits and issue resolution tied to customer experience
Benefits
- medical
- dental
- vision coverage
- paid time off
- retirement savings options
- wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
